 The Importance of Sustainability in Corporate StrategyEric Viardot
Chapter 1 in The Timeless Principles of Successful Business Strategy, 2017, pp 1-2 from Springer Abstract: Abstract The purpose of strategy is not simply to win in the short term but also to endure and to stand the test of time. While it is possible for a company to be temporarily profitable it is much more difficult to sustain corporate success over time. Only a limited number of companies are able to achieve such a feat. Companies are like empires: The most spectacular are not necessarily the most efficient or the longest-living. Today approximately 1700 companies worldwide have been active for more than 150 years. The timeless principles of business strategy used by enduring companies offer some interesting characteristics to be considered in order to achieve corporate sustainability and to be significant over time. For business leaders, it is difficult to resist to the emotional dimension of achieving short term gains while long term success requires discipline and a strong and persistent mindset in front of market uncertainties. Thus, corporate sustainability depends on rational audacity that conveys leaders of sustainable companies to act in a different way than those of most firms. Date: 2017 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-662-54489-1_1 Ordering information: This item can be ordered from DOI: 10.1007/978-3-662-54489-1_1 Access Statistics for this chapter More chapters in Management for Professionals from Springer |
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