Introduction
Eric Viardot ()
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Eric Viardot: EADA
Chapter Chapter 1 in The Timeless Principles of Successful Business Strategy, 2011, pp 1-2 from Springer
Abstract:
Abstract This book is intended for those who run or want to run a business whatever its size or activity. Indeed, we have not yet fully recovered from one of the most severe economic crisis in recent history. Lots of companies were forced to declare bankruptcy and cease their activities altogether: At the same time, in order to survive, many other firms had to resort to seeking help from their national governments.
Keywords: Severe Economic Crisis; Sustainable Business; International Bank; Product Offering; Practical Necessity (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-21236-9_1
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DOI: 10.1007/978-3-642-21236-9_1
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