Management for Professionals

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Keiretsu Networks (系列ネットワーク): Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Alphabet Soup: Steven M. Stone
Economic Effects of Open Innovation: JinHyo Joseph Yun
Model Choices: Martin Auer
Haier: A Traditional Firm Transforming into a Digital Winner: Annika Steiber
Development and Operation Are Not Decisive: IT Management Follows the “Innovate-Design-Transform” Paradigm: Nils Urbach and Frederik Ahlemann
What Now for Banks?: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Develop Purpose, Ambition Level, and Strategy: Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
Cloud Computing and Social Commerce: Sanjay Mohapatra and Laxmikant Lokhande
What Is First Principles Thinking?: George Tovstiga
Social Entrepreneurship: A Call for Collective Action: Grace Davie
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Entering Global Markets: Bodo B. Schlegelmilch
Sports and Antitrust Law: Frederik Wiemer
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
The Client-Consultant Interaction: Jeremy David Curuksu
Pricing StrategiesPricing strategies: Marc Helmold
“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
The Importance of an Enterprise Information Management Strategy: John Septer
Coaching of Key Talents in Multinational Companies: Raija Salomaa
PIM Processes: Jorij Abraham
Where to Find Meaningful Business Information?: Thomas Frisendal
Place Branding: The Future: Florian Kaefer
Overview of Older Consumer Behavior: George P. Moschis
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Aim for Perfection: George Vekinis
Development and capital flow mysteries: Thomas Davoine
The Perspective of Resources: Lefei Li
Sustainable Buildings: Christine Lemaitre
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
History and Evolution in Quality Management (QM): Marc Helmold
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
Terroirs: Tell Me Where You Come From?: Pierre Mora
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Leadership, Empowerment and New Work Concepts: Marc Helmold
Principles of Lean Production: Alexander Tsigkas
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Managing Service Productivity: Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
Mastering Titanic Challenges: Dan Norenberg
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
The USA: Peter Curwen and Jason Whalley
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Issues and Challenges in Knowledge Management: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy