Management for Professionals

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Sports and Antitrust Law: Frederik Wiemer
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Managing Service Productivity: Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
Sustainable Buildings: Christine Lemaitre
Development and capital flow mysteries: Thomas Davoine
The Perspective of Resources: Lefei Li
The USA: Peter Curwen and Jason Whalley
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
PIM Processes: Jorij Abraham
The Importance of an Enterprise Information Management Strategy: John Septer
Where to Find Meaningful Business Information?: Thomas Frisendal
Leadership, Empowerment and New Work Concepts: Marc Helmold
Principles of Lean Production: Alexander Tsigkas
Coaching of Key Talents in Multinational Companies: Raija Salomaa
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Mastering Titanic Challenges: Dan Norenberg
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Aim for Perfection: George Vekinis
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
History and Evolution in Quality Management (QM): Marc Helmold
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Terroirs: Tell Me Where You Come From?: Pierre Mora
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
The Client-Consultant Interaction: Jeremy David Curuksu
Pricing StrategiesPricing strategies: Marc Helmold
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Overview of Older Consumer Behavior: George P. Moschis
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Productivity Change: Kenneth Moore
Planning for Control and Evaluation: Erik Jannesson and Fredrik Nilsson
A Reference Framework for Network Design: Thomas Friedli, Andreas Mundt and Stefan Thomas
Business/IT Alignment: Steven Haes and Wim Grembergen
Elizabeth I of England: Managing a Team of Men: Paul Vanderbroeck
Diagnosing the ‘Organizational Unconscious’: N. K. Singh
To Create a Sense of Urgency: Hermut Kormann and Birgit Suberg
All about Lead Community Fundraising: Linda Mareen Neugebauer and Irene Zanko
B2B and B2C Marketing: Marc Helmold
The Cloud in the Driver’s Seat: Guido Reinking
Lean Management as Part of the Corporate Strategy: Marc Helmold
Fundamentals and Structure of Safety Management Systems in Aviation: Roland Müller and Christopher Drax
Invoice Automation: Increasing Efficiency in the Office at Satherm GmbH Using Artificial Intelligence: Martin Danner, Björn Maurer, Svea Schuh, Tobias Greff and Dirk Werth
Credit Data and Processing: Colin Chen
Hiring Practices for Operations: Gilad Issar and Liat Ramati Navon