Management for Professionals

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Google’s Model for Innovation: Annika Steiber
Contexts and Characteristics: Regina Tendayi and Larry M. Starr
Analysis of Control Systems in Serial Production Lines: Yacob Khojasteh
The Strategic Alignment Process: Bernd Heesen
The Law and Its Contribution to IT Security: Legal Framework, Requirements, Limits: Klaus Brisch
The Quintessence of Implementation Success—Concept Development: Matthias Kolbusa
A Queuing Network Based Framework for PCS Engineering: Christoph Karrer
Silicon Valley: A Cradle of Management Innovation: Annika Steiber and Sverker Alänge
Analysis of the Relationship Between Casinos and Economic Growth: Douglas Walker
Perspectives of Programmatic Advertising: Jürgen Seitz and Steffen Zorn
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs: Tal Berman, Daniel Schallmo and Christopher A. Williams
Digintelligent Brands: Ye Tian
The Difficult Task of Advising: Hermut Kormann and Birgit Suberg
Case 5 Etsy: B. Rajesh Kumar
Failure Mode and Effect Analysis (FMEA): Gilad Issar and Liat Ramati Navon
Distributed Manufacturing: Make Things Where You Need Them: Anna Sera Lowe
Population: Shuai Chen
Google’s Model for Innovation in 2014: Annika Steiber
Digitalization in Air Transportation and Reflections on SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Greenwashing Versus Brownwashing: The Dichotomy of Exaggeration and Undue Modesty in Corporate Sustainability Practices: Disclosure: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Operational Quality: Zero Outage Ensures Reliability and Sustainability: Stephan Kasulke and Jasmin Bensch
Software Usability in Small and Medium Sized Enterprises in Germany: An Empirical Study: Florian Scheiber, Dominika Wruk, Achim Oberg, Johannes Britsch, Michael Woywode, Alexander Maedche, Felix Kahrau, Hendrik Meth, Dieter Wallach and Marcus Plach
Internationalisation of China: Tracy Dathe, Volker Müller and Marc Helmold
Digital Influence: Leveraging Social Media to Drive Brand Awareness and Product Discovery: Deepana Palanivel, Jyotsna Puthalath Nadukkandi and Uthamaramasamy Vani
Step 3: Collecting Data: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Embracing Digital Innovation in the Hotel Industry: Cultivating a Culture of Continuous Learning and Adaptation: Yide Liu
Form Follows Function: Systems Engineering: Christoph Fuchs and Franziska J. Golenhofen
Voluntary Subordination: Sen Sendjaya
The Need for BPR and Its History: Sanjay Mohapatra
Excellence in PM: Marc Helmold
Deep Insights and Advances in R&D Management: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Global Supply Chain: Golden Gate or Sword of Damocles?: Wolfgang Lehmacher
Overseas Market Research: Eun Sup Lee
The Grammar of Operational Gaming: John Hanley
Project Management Trends: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Structure: Eric Viardot
Business Ethics: Stefan H. Vieweg
Leadership and Informal Small Groups: Gilbert W. Fairholm
Expected Shortfall: Martin Auer
The Path to a Holistic, Future-Orientated Company: Klaus Kühnel
Risks and Opportunities: Philip Bauer
Service Levels for SAP on Cloud: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
The Impact of Your Behaviors on Engagement: Raphael H Cohen
Culture and Values Dimension: Aristide Aartsengel and Selahattin Kurtoglu
Lean Implementation Methodology for SMEs: Ganesh Mahadevan and Kalyana C. Chejarla
Continuity Forces: The Flywheel of Inertia: Professor Sushil
Crafting Market Requirements: Gabriel Steinhardt
New Digital World, New Digital Terms: Linda Mareen Neugebauer and Irene Zanko
Solution Realization: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Of Mission and Objectives: N. K. Singh