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Management for Professionals

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Network Mobilization
R. Srinivasan
IP as a New Value Driver for Sustainable Start-Ups
Sven Gensler, André Brosowski and Philipp E. Hammans
Schedule Adherence
Mario Vanhoucke
Airline Pricing
Ben Vinod
What is The New Normal?
Uwe G. Seebacher
Create Confidence and a Positive Basis for Discussion by the Proper Greeting
Marc O. Opresnik
Transformational Thinking
Nick Shannon and Bruno Frischherz
Shortcomings of the AHP Method
Nolberto Munier and Eloy Hontoria
Innovative Company
Justyna Patalas-Maliszewska
Building the Foundation
Roger Gutbrod and Christian Wiele
Silicon Valley: A Cradle of Management Innovation
Annika Steiber and Sverker Alänge
Mass Casualty Incident Plan Template
Michael Madigan
Coaching of Key Talents in Multinational Companies
Raija Salomaa
The Perspective of Resources
Lefei Li
Sustainable Buildings
Christine Lemaitre
Development and capital flow mysteries
Thomas Davoine
Commodities in the Service Sector: Particularities and Implications for Marketing
Manfred Bruhn and Anja Zimmermann
Eight Areas of Action to Build a Digital Business Leadership
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
The Importance of an Enterprise Information Management Strategy
John Septer
Principles of Lean Production
Alexander Tsigkas
Leadership, Empowerment and New Work Concepts
Marc Helmold
Where to Find Meaningful Business Information?
Thomas Frisendal
Aim for Perfection
George Vekinis
Overview of Older Consumer Behavior
George P. Moschis
“Good Management” in Enterprises Today May Be Blocking Innovation
Daniel Huber, Heiner Kaufmann and Martin Steinmann
The Rising Middle Class
Henk R. Randau and Olga Medinskaya
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience
Maryam Safi and Joon Chung
From Project to Product Orientation
Markus Löffler and Felix Reinshagen
Case Studies of Two Latecomer Firms: Methodology
Javier Papa
PIM Processes
Jorij Abraham
Primary Research: The Nature of Scrum Survey
Dominik Maximini
Place Branding: The Future
Florian Kaefer
Managing Service Productivity
Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
Entering Global Markets
Bodo B. Schlegelmilch
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines
Uli Schneider
Sports and Antitrust Law
Frederik Wiemer
The USA
Peter Curwen and Jason Whalley
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment
Wingsun Li
Big Data Analysis of Energy Economics in Oil Market
Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Change Frameworks
Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot
H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Terroirs: Tell Me Where You Come From?
Pierre Mora
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model
Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
History and Evolution in Quality Management (QM)
Marc Helmold
Intellectual Property in the Life Science Field: With a Focus on Patents
Andrea Geling and Christian Schmidt
Mastering Titanic Challenges
Dan Norenberg
Integrated Network Planning: A Key Success Factor for Network Operators
Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Guide to Source in Supply Chain Management
Colin Scott, Henriette Lundgren and Paul Thompson
The Client-Consultant Interaction
Jeremy David Curuksu
Pricing StrategiesPricing strategies
Marc Helmold
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