Management for Professionals

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Lean Value Stream Design: Thomas Pyzdek
Thinking in Systems: The Long-Term Impacts of Short-Term Business growth: Roberto Pasqualino
Business Environment in Sub-Saharan Africa: Status and Developments: Philipp Carlowitz
The Life Cycle of a Team: Development, Problem Solving, and Decision Making: Stephen R. Balzac
What Now for Banks?: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Gross Margin (GM): Gilad Issar and Liat Ramati Navon
Board of Directors as a Strategic Sparring Partner: Roman Lombriser
What is The New Normal?: Uwe G. Seebacher
Model Choices: Martin Auer
Economic Effects of Open Innovation: JinHyo Joseph Yun
Haier: A Traditional Firm Transforming into a Digital Winner: Annika Steiber
Development and Operation Are Not Decisive: IT Management Follows the “Innovate-Design-Transform” Paradigm: Nils Urbach and Frederik Ahlemann
Germany’s Regional Structure: Tobias Just and Philipp Schäfer
Happy Land Amusement Park: Martha A. Gephart and Victoria J. Marsick
Campaign Tracking and Successful Marketing Controlling: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Sports and Antitrust Law: Frederik Wiemer
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Entering Global Markets: Bodo B. Schlegelmilch
Leadership, Empowerment and New Work Concepts: Marc Helmold
Principles of Lean Production: Alexander Tsigkas
“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
Overview of Older Consumer Behavior: George P. Moschis
PIM Processes: Jorij Abraham
Sustainable Buildings: Christine Lemaitre
Development and capital flow mysteries: Thomas Davoine
The Perspective of Resources: Lefei Li
The Importance of an Enterprise Information Management Strategy: John Septer
Aim for Perfection: George Vekinis
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
The USA: Peter Curwen and Jason Whalley
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Terroirs: Tell Me Where You Come From?: Pierre Mora
History and Evolution in Quality Management (QM): Marc Helmold
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
Where to Find Meaningful Business Information?: Thomas Frisendal
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
The Client-Consultant Interaction: Jeremy David Curuksu
Pricing StrategiesPricing strategies: Marc Helmold
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Coaching of Key Talents in Multinational Companies: Raija Salomaa
Mastering Titanic Challenges: Dan Norenberg
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao