Management for Professionals

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Happy Land Amusement Park: Martha A. Gephart and Victoria J. Marsick
The Importance of an Enterprise Information Management Strategy: John Septer
“Good Management” in Enterprises Today May Be Blocking Innovation: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Where to Find Meaningful Business Information?: Thomas Frisendal
Big Data Analysis of Energy Economics in Oil Market: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Decision Making Under Uncertainty—Preference Curve, Sequential Analysis, and Multiple Criteria Assessment: Wingsun Li
Change Frameworks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
The USA: Peter Curwen and Jason Whalley
Principles of Lean Production: Alexander Tsigkas
Leadership, Empowerment and New Work Concepts: Marc Helmold
Terroirs: Tell Me Where You Come From?: Pierre Mora
History and Evolution in Quality Management (QM): Marc Helmold
Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot: H. Steven Scholte, Andries van der Leij and Victor A. F. Lamme
Intellectual Property in the Life Science Field: With a Focus on Patents: Andrea Geling and Christian Schmidt
Crossing the Gap: Kang Nai Xin Reconstructed the Closed Loop of Its Business Model: Yongfa Li, Hengyang Kong, Yufan Hou and Yanlin Jin
Managing Service Productivity: Stephan Klingner, Stephanie Pravemann, Michael Becker and Klaus-Peter Fähnrich
PIM Processes: Jorij Abraham
Aim for Perfection: George Vekinis
Primary Research: The Nature of Scrum Survey: Dominik Maximini
Commodities in the Service Sector: Particularities and Implications for Marketing: Manfred Bruhn and Anja Zimmermann
Development and capital flow mysteries: Thomas Davoine
The Perspective of Resources: Lefei Li
Sustainable Buildings: Christine Lemaitre
Use of Augmented and Virtual Reality for Enhancement of Aerospace Cabin and Cockpit Experience: Maryam Safi and Joon Chung
The Rising Middle Class: Henk R. Randau and Olga Medinskaya
Integrated Network Planning: A Key Success Factor for Network Operators: Lutz Fritzsche, Mathias Schweigel and Rong Zhao
Mastering Titanic Challenges: Dan Norenberg
Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines: Uli Schneider
Sports and Antitrust Law: Frederik Wiemer
Entering Global Markets: Bodo B. Schlegelmilch
Overview of Older Consumer Behavior: George P. Moschis
Guide to Source in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Pricing StrategiesPricing strategies: Marc Helmold
The Client-Consultant Interaction: Jeremy David Curuksu
Place Branding: The Future: Florian Kaefer
Case Studies of Two Latecomer Firms: Methodology: Javier Papa
From Project to Product Orientation: Markus Löffler and Felix Reinshagen
Eight Areas of Action to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Coaching of Key Talents in Multinational Companies: Raija Salomaa
Operations: Eric Viardot
Case 6 The Trade Desk: B. Rajesh Kumar
The “Initialisation” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
The Cloud in the Driver’s Seat: Guido Reinking
Lean Management as Part of the Corporate Strategy: Marc Helmold
Fundamentals and Structure of Safety Management Systems in Aviation: Roland Müller and Christopher Drax
Supplier Management: Ulrich Weigel and Marco Ruecker
Credit Data and Processing: Colin Chen
Attuning to Clients: Sharda S. Nandram
Elizabeth I of England: Managing a Team of Men: Paul Vanderbroeck
Business/IT Alignment: Steven Haes and Wim Grembergen