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Overseas Market Research

Eun Sup Lee ()
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Eun Sup Lee: Pusan National University

Chapter Chapter 2 in A Guide to International Trading, 2023, pp 39-62 from Springer

Abstract: Abstract The target market for the specified products may be very strange to exporting companies due to its historic development and culture being different from that of their domestic market.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-39977-0_2

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DOI: 10.1007/978-3-031-39977-0_2

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