New Digital World, New Digital Terms

Linda Mareen Neugebauer () and Irene Zanko ()
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Linda Mareen Neugebauer: Prosocial Agencia de Fundraising S.L.
Irene Zanko: DIRECT MIND GmbH

Chapter 3 in Lead Community Fundraising, 2021, pp 39-43 from Springer

Abstract: Abstract The designation “Lead Community Fundraising” is completely new. The term “lead community marketing” does not yet exist in business either. The concept of lead community fundraising is basically made up of the words “lead,” “community,” and “fundraising.” Here you will first find out what a “lead” is and which other important terms you should be acquainted with in digital fundraising.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-77849-1_3

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DOI: 10.1007/978-3-030-77849-1_3

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