Digintelligent Brands

Ye Tian ()

A chapter in How Digital Intelligence Drives Business Growth, 2023, pp 37-54 from Springer

Abstract: Abstract Brands are the cognitive bridge between consumers and commodities, and they are also important assets of enterprises. Brand positioning, operation, and dissemination are related to the success or failure of an enterprise.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-4299-2_5

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DOI: 10.1007/978-981-99-4299-2_5

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