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Management for Professionals

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Complementary Business Models
R. Srinivasan
High-Tech Industry
Roman Boutellier and Mareike Heinzen
Organizing Patent Management
Martin A. Bader, Oliver Gassmann and Mark James Thompson
B2B Marketing Strategy: Finding the Needle in the Haystack
Alex Cairns
The Simple and Emotional Selling Proposition
Johannes Robier
Space and Time Perception, XR, and the Future of Communication
Diana Derval
Generative-AI Pilot for Problem Spaces: Can ChatGPT Help Develop Scenarios?
Bruce Garvey and Adam D. M. Svendsen
Failure in Startup Companies: Why Failure Is a Part of Founding
Claas Triebel, Claudius Schikora, Richard Graske and Sarah Sopper
Implementing the Customer Interface of the Future: Requirements for Business and Technical Architecture
Peer Stehling
Leading Projects
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Hate
Gilbert W. Fairholm
Influence of Digitalisation on Process Optimisation
Martin Hofmann
Unequal yet Successful: Decoding the Invisible Rules Behind Commercial Transactions
Xinwei Cao
The Entrepreneurial Organization Is Dynamic and Ambidextrous
Annika Steiber and Sverker Alänge
Diversity in a Global Financial Organisation
Asif Sadiq Mbe
Trading with and in Africa: The Role of an International Trading Company
Rasmus Woermann
Business Continuity Management: Managing Crises Successfully
Stephan Kasulke and Jasmin Bensch
Conclusion and Outlook
Ferri Abolhassan
Boards’ contribution to organizational growth: Effectiveness as a critical success factor
Michèle F. Rüdisser
Creating a Unique Style, Affordable Luxury, and the Magnetic Sense
Diana Derval
Global Talent Management in Brazil: Jeitinho as a Managerial Talent
Rosana Silveira Reis and Camilla Quental
Navigating the Technology Landscape
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Change Management
Chitra Sharma
Blockchain Cryptography: Part 1
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Modular Design and Platforms
Christoph Fuchs and Franziska J. Golenhofen
Concluding Messages
C.-Andreas Dalluege and John Stephen Gary Wells
User Acceptance Test
K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Trust and Incentives in Driving a Collaborative Innovation: South Korean Life Science Industry
Juyeon Kim
Cradling Two Worlds: Tanamera
Mohan Avvari and Anita Chakrabarty
ESG Adoption and Corporate Risk-Taking
Jianrong Wang
Market Segmentation and Positioning
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Enabling Digital Transformation Through Cognitive Robotic Process Automation at Deutsche Telekom Services Europe
Christian Czarnecki, Chin-Gi Hong, Manfred Schmitz and Christian Dietze
International Expansion: The Lions Venture Abroad
Ebimo Amungo
Tax Review—Indirect Taxes—GST
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Best Practices—And More
Andreas Graesser
Project Planning
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Bank of Ireland Tests Meetings in Virtual Reality
Abraham G. Campbell, Athanasios Staikopoulos, Thomas Holz, Mike Harlick and Jonny Cosgrove
Quality
Gilad Issar and Liat Ramati Navon
Towards Standardized Portfolios: End-to-End Challenges in Modern IT Production—From the Portfolio to the Production Process
Henryk Biesiada and Bernd Debus
PM in Project Management
Marc Helmold
The Human Side of Lean Management
Marc Helmold
Agentic Ecosystems
Christos Voudouris
Case 7: California High Speed Rail Project
B Rajesh Kumar
Closing Remarks: A Kind Word to Tax Auditors and Policymakers
Oliver Treidler
Post-show Follow-up
Klaus Solberg Søilen
How to Encourage the Consumption of Tap Water: A Case Study on Águas do Porto
Ana J. Almeida, Ana P. Ribeiro, Rute D. Martins, Marisa R. Ferreira and João F. Proença
Industrial Market Segmentation
Claudio A. Saavedra
Marketing Housing
George P. Moschis
Wish or Truth: Can Digital Interventions Stop the Obesity Crisis?
Dorothea Portius
Certificates in Germany’s Renewable Energy Market
Uwe Leprich, Patrick Hoffmann and Martin Luxenburger
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