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Management for Professionals

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General Business Environment
Tracy Dathe, Volker Müller and Marc Helmold
Just Dial Limited
R. Srinivasan
How to Achieve Digital Transformation at Low Costs
Xiaodong Ma
Partner and Supplier Management: Achieving Success Together
Stephan Kasulke and Jasmin Bensch
Selling Concepts
Marc Helmold
Prosocial Leadership, Religious Motivation, and Global Stewardship
Timothy Ewest and Michael Weeks
Can Culture Be Designed?
David W. Gray
The Airline Industry: Flying on Its Own Is not Enough
Harry Hohmeister
Consumer Behaviour in Team Sports
Sebastian Uhrich
Government and Industry Led Operations to Curb Counterfeit Trade
Peggy Chaudhry and Alan Zimmerman
The Role of Line Managers in Complementary Management
Boris Kaehler
Reputation Management in Different Stakeholder Groups
Lars Fiedler
Framework Conditions
Armin Trost
Case Study: Storytelling in the Press and Public Relations at Porsche AG
Karin Thier
Insurgency and Counterinsurgency Logistics
Moshe Kress
Trade Show Intelligence
Klaus Solberg Søilen
Tax Framework for Accessing Real Estate Asset Classes
Matthew Wong
Tax Framework for Accessing Real Estate Asset Classes
Matthew Wong
Planning and Building Law
Petra Lau
Digintelligent New Retail
Wenya Yang
Strategy Execution
Bernd Heesen
Anticipated Regret in Decision-Making and Behaviour Change
Davide Baldo and Martin Schoeller
Fifth Element of Strategy—Value Measurement Framework
Prakash Sah
The TBM Skills Triad
Uwe G. Seebacher
Coevolution of Markets and Organizations
Chihiro Suematsu
Building Relational Bridges: The Inclusive Spirit of Servant-Leadership
Dung Q. Tran, Larry C. Spears and Michael R. Carey
Your Role and Your Team
Tom Harris
Development of Executives in Family Enterprises
Birgit Suberg
Performance Planning
Peter Bogetoft
Adaptation: Invisible Hand, Breastfeeding, and Eroding Goals
Christoph E. Mandl
Delivering B2B with TA-Q-BIN
Qizhang Liu, Mark Goh and Motoka Mouri
Stories Make the Difference
Neil Baker and John Simmons
One-on-One Persuasion
Radu Atanasiu
Managerial Advice
Annika Steiber
Changing Culture of an Educational Organization
N. K. Singh
Portfolio Horizons
Angel Gavieiro Besteiro
The Evolution of Customer Relationships and Customer Value
Federico Rajola
Entertainment on Demand: The Case of Netflix
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Legal
Anurag K. Agarwal
Business’ Role in a Changing Society. Key Steps to Deliver a Purpose-Led Strategy that Responds to Climate Change and Social Inequality
Charlotte Wolff-Bye
Lean Production as Part of QM
Marc Helmold
Designing Campaigns and Optimizing Campaign Performance: The Ingredients of Campaign Excellence
Kati Zieger, Uli Schneider and Lore Darcos
Same Same, But Different: An Exploration of Alternative Business Model Disruptions Across German Industries
Alexander Lennart Schmidt
Expanding
Sanford L. Moskowitz and Chris Erickson
Based on Good and Bad Experiences, A Beginning Discussion of the Potential Decision-Making Framework from Which Lessons Can Be Learned and Burnt ToastBurnt toast Can Be Avoided
Vincent P. Barabba
Return on Investment (ROI) Calculations and CAPEX Decisions
Gilad Issar and Liat Ramati Navon
The Purchasing Negotiation
Ulrich Weigel and Marco Ruecker
COBIT as a Framework for IT Assurance
Steven Haes and Wim Grembergen
Data Center 2.0: Energy-Efficient and Sustainable
Rainer Weidmann and Hans-Rüdiger Vogel
Case Study Dutch National Police: Building Trust with a Corporate Newsroom
Ghaida Al-Warith and Christoph Moss
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