Communicating the Change Vision

Dominik Maximini

Chapter 13 in The Scrum Culture, 2015, pp 119-121 from Springer

Abstract: Abstract The communication of your vision is a clear leadership responsibility. Only someone who knows your vision has a chance to follow it. Most managers communicate far too little, especially in large change efforts. Sometimes they transport diverging or contradicting messages through different channels. Both mistakes cause your change project to fail (cf. Kotter 2012, p. 87).

Date: 2015
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DOI: 10.1007/978-3-319-11827-7_13

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