The World of Appellations

Pierre Mora
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Pierre Mora: KEDGE Business School

Chapter 8 in Wine Positioning, 2016, pp 117-178 from Springer

Abstract: Abstract This chapter presents a series of appellations in the world. For each case, the reader will find components of its identity, aspects of its marketing policy or apparent positioning, and suggestions. It is important to note that these analizes are based on perceptions, by definition limited to available information for the public, that is to say the most frequent situation for “an average” consumer, in the world.

Keywords: White Wine; Grape Variety; Brand Image; Wine Production; Wine Industry (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-24481-5_8

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DOI: 10.1007/978-3-319-24481-5_8

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