Direct and Indirect Marketing, Sales Promotion and Public Relations

Marc Helmold
Additional contact information
Marc Helmold: IU, International University of Applied Sciences

Chapter 11 in Performance Excellence in Marketing, Sales and Pricing, 2022, pp 117-123 from Springer

Abstract: Abstract Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. Direct marketing includes a number of traditional marketing strategies that everyone is familiar with. For example, TV commercials are a form of direct marketing. So are billboards, magazine ads, radio ads and telemarketing. That’s not to say that digital marketing can’t be direct. For example, email marketing and PPC advertising are also forms of direct marketing. You’re essentially trying to find and address a specific audience – and you’re trying to get them to take action right away. The following are some of the advantages to such a strategy.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-10097-0_11

Ordering information: This item can be ordered from
http://www.springer.com/9783031100970

DOI: 10.1007/978-3-031-10097-0_11

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().