Performance Excellence in Marketing, Sales and Pricing
Marc Helmold ()
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Marc Helmold: IU, International University of Applied Sciences
in Management for Professionals from Springer
Date: 2022
ISBN: 978-3-031-10097-0
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Chapters in this book:
- Ch 1 Marketing, Sales and Pricing: Introduction
- Marc Helmold
- Ch 2 Marketing Management as Part of the Corporate Strategy
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- Ch 3 Marketing Concepts
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- Ch 4 B2B and B2C Marketing
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- Ch 5 Sales Management
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- Ch 6 Economic Pricing, 3C-Pricing and Cost-Estimation Concepts
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- Ch 7 Value-Based and Cost-Based Pricing Concepts
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- Ch 8 Service Marketing and Service Sales Management
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- Ch 9 Marketing Mix
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- Ch 10 Market Segmentation, Targeting, Differentiation and Positioning
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- Ch 11 Direct and Indirect Marketing, Sales Promotion and Public Relations
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- Ch 12 Selling Concepts
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- Ch 13 Pricing Strategies and Discount Policy
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- Ch 14 Sales Channels and Sales Partners
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- Ch 15 Innovation Management and New Product Launches
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- Ch 16 International Marketing and Sales
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- Ch 17 Market Research
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- Ch 18 Supply Chain Management and Distribution Channels
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- Ch 19 Promotion and Advertising Strategies
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- Ch 20 Lean Management and Pull as Part of the Marketing Strategy
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- Ch 21 Change Management for Marketing and Sales Activities
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- Ch 22 Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales
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- Ch 23 Sales Management Negotiations
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- Ch 24 Outlook 2030 for Marketing and Sales
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-031-10097-0
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DOI: 10.1007/978-3-031-10097-0
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