B2B and B2C Marketing

Marc Helmold
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Marc Helmold: IU, International University of Applied Sciences

Chapter 4 in Performance Excellence in Marketing, Sales and Pricing, 2022, pp 45-49 from Springer

Abstract: Abstract The two major segments of marketing are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. Examples of products sold through B2B marketing include:

Date: 2022
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DOI: 10.1007/978-3-031-10097-0_4

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