Sales Channels and Sales Partners

Marc Helmold
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Marc Helmold: IU, International University of Applied Sciences

Chapter 14 in Performance Excellence in Marketing, Sales and Pricing, 2022, pp 147-156 from Springer

Abstract: Abstract A sales channel consists of the people, organizations and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer, and is also known as a distribution channel. The sales channel a pathway by the way of which the services or the products go from the manufacturer to the customers or to the end users (Helmold, 2021). The flow of services or goods is usually unidirectional, that is, from manufacturer to the customers only. It is a useful tool for management and is crucial to creating an effective and well-planned sales strategy.

Date: 2022
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DOI: 10.1007/978-3-031-10097-0_14

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