Economic Pricing, 3C-Pricing and Cost-Estimation Concepts

Marc Helmold
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Marc Helmold: IU, International University of Applied Sciences

Chapter 6 in Performance Excellence in Marketing, Sales and Pricing, 2022, pp 63-73 from Springer

Abstract: Abstract In microeconomics, supply and demand is an economic model of price determination in a market. It postulates that, holding all else equal, in a competitive market, the unit price for a particular good, or other traded item such as labour or liquid financial assets, will vary until it settles at a point where the quantity demanded (at the current price) will equal the quantity supplied (at the current price), resulting in an economic equilibrium for price and quantity transacted. It forms the theoretical basis of modern economics. In macroeconomics, as well, the aggregate demand/aggregate supply model has been used to depict how the quantity of total output and the aggregate price level may be determined in equilibrium. The law of supply and demand is a theory that explains the interaction between the sellers of a resource and the buyers for that resource. The theory defines the relationship between the price of a given good or product and the willingness of people to either buy or sell it. Generally, as price increases, people are willing to supply more and demand less and vice versa when the price falls. The theory is based on two separate “laws”, the law of demand and the law of supply. The two laws interact to determine the actual market price and volume of goods on the market. The key takeaways are the following:

Date: 2022
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DOI: 10.1007/978-3-031-10097-0_6

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