 Pricing Strategies and Discount PolicyMarc Helmold
Chapter 13 in Performance Excellence in Marketing, Sales and Pricing, 2022, pp 133-146 from Springer Abstract: Abstract Pricing management is the process of integrating all perspectives and information necessary to consistently arrive at optimal pricing decisions. It can be defined as the analysis, planning, determination, enforcement and monitoring of prices and conditions (conditions system). Price management should contribute to the achievement of the marketing and sales strategy and ultimately corporate goals (e.g. profit maximization) by setting (profit) optimal prices and conditions. The tasks of the price management are either taken over by special revenue managers, price managers or are partial tasks of the marketing managers. The central component is the price process. Therefore, strong price management capabilities result in effective management of financial risk and revenue (Simon & Fassnacht, 2019). Pricing management is the process of integrating all perspectives and information necessary to consistently arrive at optimal pricing decisions. The process incorporates the price strategy, price setting and price implementation as shown in Fig. 13.1. Sophisticated price management capabilities result in effective management of financial risk and revenue (Helmold, 2020). Date: 2022 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-10097-0_13 Ordering information: This item can be ordered from DOI: 10.1007/978-3-031-10097-0_13 Access Statistics for this chapter More chapters in Management for Professionals from Springer |
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