BharatMatrimony.com

R. Srinivasan ()
Additional contact information
R. Srinivasan: Indian Institute of Management Bangalore

Chapter Chapter 8 in Platform Business Models, 2021, pp 117-124 from Springer

Abstract: Abstract The case on BharatMatrimony.com elucidates the business model of a matching platform, one that matches the users on one side with those on the other side. The case describes the entrepreneurial journey of the firm and its founder, elaborates on the business model, and its attempts at diversification. The case helps appreciate the sustainability of the matching platform business model and identification of the specific industry conditions where such business models could be extended (and where it could not be).

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-16-2838-2_8

Ordering information: This item can be ordered from
http://www.springer.com/9789811628382

DOI: 10.1007/978-981-16-2838-2_8

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().