Management for Professionals

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Introduction: Moshe Kress
The Foundation of the Consideration: Maximilian Dreher and Dietmar Ernst
Blockchain-Enabled Smart Contract Architecture in Supply Chain Design: Muhammad Azmat and Evanthia Thanou
Introduction: R. Srinivasan
What Is PIM?: Jorij Abraham
Introduction: Issues, Objectives, and Method: Pierre Mora
Managerial Skills for Developing Agricultural Value Chains: Shashidhara Kolavalli, Gopal Naik, Mathew Tsamenyi and Suresh Babu
Basics in Lean Management: Marc Helmold
The Wonderful World of Growing Brands: Ralph Krüger and Andreas Stumpf
Introduction: Kenneth Moore
Introduction to the Second Edition: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
“There Will Never Be a Newsroom”: The Discussion About Topic-Oriented Control in Corporate Communications: Christoph Moss
Trading Tactics in Technical Analysis: Don K. Mak
Introduction: Uwe Seebacher and Uwe Hannig
Introduction: The Board in the Digital Age: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Introduction: Nick Shannon and Bruno Frischherz
Introduction: Stefano Biazzo and Roberto Filippini
Introduction: Andreas Graesser
Introduction to Lean and Just-in-Time Manufacturing: José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Management Summary: Andreas Wittmer
General Concepts: Nolberto Munier and Eloy Hontoria
Digital Enablers: Vijay Kumar
Challenges in a VUCA World: Bernd Heesen
Greenwashing: The Misleading Strategies Underlying Environmental Claims: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
ERP as a Business Enabler: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Introduction: Gunther Friedl and Horst J. Kayser
Introduction: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Introduction: Armin Trost
Introduction: Thomas Frisendal
Introduction – Zero Outage as a Guiding Principle for IT: Stephan Kasulke and Jasmin Bensch
Introduction to an Insider’s Guide to Place Branding: Florian Kaefer
Is There Any Use in Changing?: Theo Janssen
Introduction: Hubert Rampersad and Saleh Hussain
Strategic Sourcing: Introduction: Sathit Parniangtong
Introduction: Manuel C. Solbach
Integrated Marketing Communications (IMC): Klaus Solberg Søilen
Technology Changes Our Life: Roman Boutellier and Mareike Heinzen
Introduction to Servant Leadership: Sen Sendjaya
Multisensory Experiences in Digital Media: Thomas Heinrich Musiolik
Enterprise Governance of IT, Alignment, and Value: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Innovation Management for Artificial Intelligence: Patrick Glauner
A Short History of Cloud Computing: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Introduction: R. Srinivasan
Assessing the Added Value of Human Resource Management Practices: Maike Andresen
Introduction: Albert Ferdinand Aalders
Quality Management (QM): Marc Helmold
The Digital Revolution: How Technological Trends Change the Business World: Nils Urbach and Frederik Ahlemann
Introduction: Thomas Friedli, Andreas Mundt and Stefan Thomas
Marketing in the Aeronautics Industry: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Introduction to Quality: Timothy Adesanya Ibidapo