Management for Professionals

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Economic Factor Innovations

Martin Kaschny and Matthias Nolden

Introduction

Dominik Remling and Thomas Friedli

Move Away from Disconnected Planning

Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle

Introduction to Benchmarking

Peter Bogetoft

Technology Changes Our Life

Roman Boutellier and Mareike Heinzen

Introduction

Albert Ferdinand Aalders

The Digital Revolution: How Technological Trends Change the Business World

Nils Urbach and Frederik Ahlemann

Introduction

R. Srinivasan

Introduction

Thomas Friedli, Andreas Mundt and Stefan Thomas

A Short History of Cloud Computing

Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes

Quality Management (QM)

Marc Helmold

Assessing the Added Value of Human Resource Management Practices

Maike Andresen

Enterprise Governance of IT, Alignment, and Value

Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh

Introduction to Servant Leadership

Sen Sendjaya

Integrated Marketing Communications (IMC)

Klaus Solberg Søilen

Innovation Management for Artificial Intelligence

Patrick Glauner

Multisensory Experiences in Digital Media

Thomas Heinrich Musiolik

The Case for Culture in Expansion Strategy

Ralf Drews and Melissa Lamson

Enterprise Governance of IT, Alignment and Value

Steven Haes and Wim Grembergen

Cracks in the Leader’s Ship

Dan Norenberg

Open Innovation and Intellectual Capital

Clifford M. Gross

Introduction: Globalization and the Opening of New Markets

Thomas Bieger, Christoph Franz and Andreas Herrmann

Introduction: Foresight and Strategy in Asia Pacific Business

Luke Laan and Janson Yap

The Modern Lean Enterprise

Alexander Tsigkas

Theoretical Background: Introduction to Social Marketing

Helena M. Alves and M. Mercedes Galan-Ladero

Introduction

Gilbert W. Fairholm

Business Transformation and Project Management

Marc Helmold

Reputation

Pekka Aula and Jouni Heinonen

Knowledge Management Today

Soumit Sain and Silvio Wilde

Introduction

Karin Thier

Understanding China’s Real Estate Markets: A Brief Introduction

Bing Wang and Tobias Just

Introduction

Xuehua Wang

Introduction

Yacob Khojasteh

Role of Strategic Sourcing in a Changing World

Bharat Vagadia

Introduction

Martha A. Gephart and Victoria J. Marsick

Introduction

Peggy Chaudhry and Alan Zimmerman

The Rise of a New Business Function: Customer Success (Management)

Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti

Introduction

S. Aqeel Tirmizi and John D. Vogelsang

Digital Transformation and the Challenges for Organizational Communications: An Introduction

Joachim Klewes, Dirk Popp and Manuela Rost-Hein

Introduction

Bernd X. Weis

Understanding China’s Real Estate Markets: A Brief Introduction

Bing Wang and Tobias Just

Introduction: What This Book Is About and Why We Wrote It

C.-Andreas Dalluege and John Stephen Gary Wells

Introduction

Justyna Patalas-Maliszewska

Introduction

Lars Michael Bollweg

Introduction: Co-creation in the Era of Bottom-Up Economics

Tobias Redlich, Manuel Moritz and Jens P. Wulfsberg

Introduction

Malte Ackermann

Introduction

Sebastian Kunert

Introduction

Armin Trost

Why Another Intercultural Manual?

Peter M. Haller, Ulrich Naegele and Susan Berger

Introduction

Aristide Aartsengel and Selahattin Kurtoglu