Management for Professionals

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Information Productivity: An Introduction to Enterprise Information Management: Paul Baan and Robbert Homburg
Understanding Luxury Shoppers: Diana Derval
“The Reason to Believe”?: Johannes Robier
Overview: Haibo Hu
Introduction to the Cases: Theories, Concepts and Models: Erik Jannesson, Fredrik Nilsson and Birger Rapp
Connected Things: People, Machines, and Plants in the Internet of Things (IoT): Andreas Holtschulte
Reshuffling the World: Taco C. R. Someren and Shuhua Someren-Wang
What Is Artificial Intelligence and How to Exploit It?: Ralf T. Kreutzer and Marie Sirrenberg
Introduction – Zero Outage as a Guiding Principle for IT: Stephan Kasulke and Jasmin Bensch
Introduction: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Introduction: Hubert Rampersad and Saleh Hussain
Introduction: Armin Trost
Is There Any Use in Changing?: Theo Janssen
Introduction: Thomas Frisendal
Introduction: Manuel C. Solbach
Introduction: Gunther Friedl and Horst J. Kayser
Strategic Sourcing: Introduction: Sathit Parniangtong
Introduction to an Insider’s Guide to Place Branding: Florian Kaefer
Risk Measures in Asset Management: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Background and the Necessity to Build a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Introduction: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
Introduction: Moshe Kress
Managerial Skills for Developing Agricultural Value Chains: Shashidhara Kolavalli, Gopal Naik, Mathew Tsamenyi and Suresh Babu
The Wonderful World of Growing Brands: Ralph Krüger and Andreas Stumpf
Introduction: Kenneth Moore
What Is PIM?: Jorij Abraham
Basics in Lean Management: Marc Helmold
Introduction: R. Srinivasan
Introduction: Issues, Objectives, and Method: Pierre Mora
The Foundation of the Consideration: Maximilian Dreher and Dietmar Ernst
Blockchain-Enabled Smart Contract Architecture in Supply Chain Design: Muhammad Azmat and Evanthia Thanou
Introduction: Fady A. Harfoush
Leadership in the Twenty-First Century Leadership in the Crisis?: Daniel F. Pinnow
Introduction: Sanjay Mohapatra and Laxmikant Lokhande
Book Reference Terms, Definitions, and Cases: Graham Bell, Ferzana Haq, Victor De Leon, Pierre Ollivier, Sylvain Roy and Philippe Simon
An Introduction to Personal Branding: Talaya Waller
Analysis of the Management Consulting Industry: Jeremy David Curuksu
Introduction: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Introducing Enterprise Governance of IT, Alignment and Value: Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness: Don Peppers and Martha Rogers
A Different Way of Thinking About HRM: Regina Tendayi and Larry M. Starr
The Battle for Attention: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
The Need to Change Changes the Way We Work: David Miller
Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria: Ursula A. Vavrik
Introduction: Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Characteristics of the Concept of Customer Value Management: Tymoteusz Doligalski
The Elephant: Gregory Usher
Performance Management (PM) Over the Entire Value Chain: Marc Helmold and Warda Samara
Anticipating the Future: Strategic Scenarios for Telco Markets and Initial Recommendations for Operators: Peter Krüssel and Friederike Göbel
Best-in-Class Negotiations in the International Context: Marc Helmold