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Management for Professionals

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Economic Factor Innovations
Martin Kaschny and Matthias Nolden
Introduction
Dominik Remling and Thomas Friedli
Move Away from Disconnected Planning
Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Introduction to Benchmarking
Peter Bogetoft
Technology Changes Our Life
Roman Boutellier and Mareike Heinzen
Introduction
Albert Ferdinand Aalders
The Digital Revolution: How Technological Trends Change the Business World
Nils Urbach and Frederik Ahlemann
Introduction
R. Srinivasan
Introduction
Thomas Friedli, Andreas Mundt and Stefan Thomas
A Short History of Cloud Computing
Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Quality Management (QM)
Marc Helmold
Assessing the Added Value of Human Resource Management Practices
Maike Andresen
Enterprise Governance of IT, Alignment, and Value
Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Introduction to Servant Leadership
Sen Sendjaya
Integrated Marketing Communications (IMC)
Klaus Solberg Søilen
Innovation Management for Artificial Intelligence
Patrick Glauner
Multisensory Experiences in Digital Media
Thomas Heinrich Musiolik
The Case for Culture in Expansion Strategy
Ralf Drews and Melissa Lamson
Enterprise Governance of IT, Alignment and Value
Steven Haes and Wim Grembergen
Cracks in the Leader’s Ship
Dan Norenberg
Open Innovation and Intellectual Capital
Clifford M. Gross
Introduction: Globalization and the Opening of New Markets
Thomas Bieger, Christoph Franz and Andreas Herrmann
Introduction: Foresight and Strategy in Asia Pacific Business
Luke Laan and Janson Yap
The Modern Lean Enterprise
Alexander Tsigkas
Theoretical Background: Introduction to Social Marketing
Helena M. Alves and M. Mercedes Galan-Ladero
Introduction
Gilbert W. Fairholm
Business Transformation and Project Management
Marc Helmold
Reputation
Pekka Aula and Jouni Heinonen
Knowledge Management Today
Soumit Sain and Silvio Wilde
Introduction
Karin Thier
Understanding China’s Real Estate Markets: A Brief Introduction
Bing Wang and Tobias Just
Introduction
Xuehua Wang
Introduction
Yacob Khojasteh
Role of Strategic Sourcing in a Changing World
Bharat Vagadia
Introduction
Martha A. Gephart and Victoria J. Marsick
Introduction
Peggy Chaudhry and Alan Zimmerman
The Rise of a New Business Function: Customer Success (Management)
Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Introduction
S. Aqeel Tirmizi and John D. Vogelsang
Digital Transformation and the Challenges for Organizational Communications: An Introduction
Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Introduction
Bernd X. Weis
Understanding China’s Real Estate Markets: A Brief Introduction
Bing Wang and Tobias Just
Introduction: What This Book Is About and Why We Wrote It
C.-Andreas Dalluege and John Stephen Gary Wells
Introduction
Justyna Patalas-Maliszewska
Introduction
Lars Michael Bollweg
Introduction: Co-creation in the Era of Bottom-Up Economics
Tobias Redlich, Manuel Moritz and Jens P. Wulfsberg
Introduction
Malte Ackermann
Introduction
Sebastian Kunert
Introduction
Armin Trost
Why Another Intercultural Manual?
Peter M. Haller, Ulrich Naegele and Susan Berger
Introduction
Aristide Aartsengel and Selahattin Kurtoglu
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