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Management for Professionals

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Introduction
Wing Sun Li
The Ideas of TRIZ
Isak Bukhman
Introduction
Theresia Olsson Neve
Prelude: Scientific Journey into a Strange Paradigm
Christoph E. Mandl
Overview
Haibo Hu
Understanding Luxury Shoppers
Diana Derval
Reshuffling the World
Taco C. R. Someren and Shuhua Someren-Wang
“The Reason to Believe”?
Johannes Robier
Introduction to the Cases: Theories, Concepts and Models
Erik Jannesson, Fredrik Nilsson and Birger Rapp
Connected Things: People, Machines, and Plants in the Internet of Things (IoT)
Andreas Holtschulte
Introduction
Armin Trost
Introduction
Hubert Rampersad and Saleh Hussain
Introduction to an Insider’s Guide to Place Branding
Florian Kaefer
Introduction
Gunther Friedl and Horst J. Kayser
Introduction – Zero Outage as a Guiding Principle for IT
Stephan Kasulke and Jasmin Bensch
Introduction
Thomas Frisendal
Introduction
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Is There Any Use in Changing?
Theo Janssen
Introduction
Manuel C. Solbach
Strategic Sourcing: Introduction
Sathit Parniangtong
CSR as Part of the Corporate Strategy
Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
The World Is Changing
Annika Steiber and Sverker Alänge
Sustainable Aviation: An Introduction
Adrian Müller, Judith L. Walls and Andreas Wittmer
Introduction
Peter Bebersdorf and Arnd Huchzermeier
Fundamentals of Sports Economics and Sports Management
Stefan Walzel
Risk Measures in Asset Management
Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Introduction
Fady A. Harfoush
The Battle for Attention
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
The Need to Change Changes the Way We Work
David Miller
Analysis of the Management Consulting Industry
Jeremy David Curuksu
Leadership in the Twenty-First Century Leadership in the Crisis?
Daniel F. Pinnow
An Introduction to Personal Branding
Talaya Waller
Introduction
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Book Reference Terms, Definitions, and Cases
Graham Bell, Ferzana Haq, Victor De Leon, Pierre Ollivier, Sylvain Roy and Philippe Simon
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
Don Peppers and Martha Rogers
Introduction
Sanjay Mohapatra and Laxmikant Lokhande
Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria
Ursula A. Vavrik
Introduction
Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Service Parts Planning Overview
Jörg Thomas Dickersbach and Michael F. Passon
Recognising and Resolving Conflicts
Stephan Proksch
Introduction to Digitalization Cases: How Organizations Rethink Their Business for the Digital Age
Nils Urbach and Maximilian Röglinger
People Analytics—Making a Difference to Business
Rahul Ghatak
“Always on and Always in Touch”: The New Buying Behaviour
Gerrit Heinemann and Christian Gaiser
What Is Negotiation?
Kim Cheng Patrick Low
Introduction
Jim Austin, Judith Bentkover and Laurence Chait
Introduction to Supply Chain Risk Management (SCRM)
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
An Introduction to Travel Intermediaries
Ben Vinod
Introduction to Knowledge Management
Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Total Revenue Management (TRM)Total revenue management (TRM)
Marc Helmold
Blockchain-Enabled Smart Contract Architecture in Supply Chain Design
Muhammad Azmat and Evanthia Thanou
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