Management for Professionals

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Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading: Diana Derval
Introduction: Demystifying Business Architecture: Daniel Simon
Standards for Management Systems: Overview and Main Ingredients: Herfried Kohl
Lean Management: Introduction: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Introduction to Distribution Strategy: Livio Moretti
Marketing Strategy: A Global Discipline: Bodo B. Schlegelmilch
Frameworks for Business Process Management: A Taxonomy for Business Process Management Cases: Jan Brocke and Jan Mendling
The World Is Changing: Annika Steiber and Sverker Alänge
Clouds Demystified: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
An Introduction to Sports Entrepreneurship: Vanessa Ratten
Motivation: Claudio Franzetti
Introduction to the New Work Concept: Marc Helmold
How Long Do You Want to Tolerate That Your Organization is Hindering Growth?: Guido Quelle
Trading Tactics in Technical Analysis: Don K. Mak
Introduction: Andreas Graesser
Management Summary: Andreas Wittmer
“There Will Never Be a Newsroom”: The Discussion About Topic-Oriented Control in Corporate Communications: Christoph Moss
Introduction to the Second Edition: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
General Concepts: Nolberto Munier and Eloy Hontoria
Introduction: Nick Shannon and Bruno Frischherz
Introduction: The Board in the Digital Age: Steven De Haes, Laura Caluwe, Tim Huygh and Anant Joshi
Introduction: Stefano Biazzo and Roberto Filippini
Introduction to Lean and Just-in-Time Manufacturing: José Luís Quesado Pinto, João Carlos O. Matias, Carina Pimentel, Susana Garrido Azevedo and Kannan Govindan
Introduction: Uwe Seebacher and Uwe Hannig
Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria: Ursula A. Vavrik
Introduction: Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
There’s More to Murphy; Virtual Reality in the Construction Sector: Gareth Riding
Strategic Management Control in Theory and Practice: Fredrik Nilsson, Carl-Johan Petri and Alf Westelius
Introduction: Arun Kohli
Introduction: Federico Rajola
What Is Data and Analytics Strategy: Prakash Sah
5G Drives New Developments in Global Digital Transformation: Pengfei Sun
Researchers and Entrepreneurship: George Vekinis
International Corporations and Taxes: Gio Wiederhold
Introduction: Hartmut Stadtler and Christopher Haub
What Is Artificial Intelligence and How to Exploit It?: Ralf T. Kreutzer and Marie Sirrenberg
Pursuing Digital Transformation Driven by the Cloud: Ferri Abolhassan
How You Learn to Successfully Negotiate: Marc O. Opresnik
Marketing, Sales and Pricing: Introduction: Marc Helmold
Security: The Real Challenge for Digitalization: Ferri Abolhassan
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness: Don Peppers and Martha Rogers
Analysis of the Management Consulting Industry: Jeremy David Curuksu
Introduction: Sanjay Mohapatra and Laxmikant Lokhande
The Battle for Attention: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
The Need to Change Changes the Way We Work: David Miller
An Introduction to Personal Branding: Talaya Waller
Introduction: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Leadership in the Twenty-First Century Leadership in the Crisis?: Daniel F. Pinnow
Connected Things: People, Machines, and Plants in the Internet of Things (IoT): Andreas Holtschulte
Understanding Luxury Shoppers: Diana Derval