Management for Professionals

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Move Away from Disconnected Planning: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Introduction to Benchmarking: Peter Bogetoft
Economic Factor Innovations: Martin Kaschny and Matthias Nolden
Introduction: Dominik Remling and Thomas Friedli
Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria: Ursula A. Vavrik
Introduction: Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Project, Project Management, and PM Process: Philip Bauer
Marketing: A Global Discipline: Bodo B. Schlegelmilch
Introduction: The Secret: Brian Dive
Social CRM: Evolution and Building Blocks: Rainer Alt and Olaf Reinhold
Understanding Developmentally Sourced Diversity as a Key to High-Quality Dialogue and Collaborative Intelligence: Jan De Visch and Otto Laske
Introduction: From the Industrial Economy to the Digital Economy: A Giant Leap—Research on the “1 + 10” Framework of the Digital Economy: Xiaoming Zhu
The Globalization and Evolution of the Aviation Industry: Bijan Vasigh and Farshid Azadian
Understanding China’s Real Estate Markets: A Brief Introduction: Bing Wang and Tobias Just
Introduction: S. Aqeel Tirmizi and John D. Vogelsang
A Buzzing Prologue: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Introduction: Co-creation in the Era of Bottom-Up Economics: Tobias Redlich, Manuel Moritz and Jens P. Wulfsberg
Knowledge Management Today: Soumit Sain and Silvio Wilde
Introduction: Peggy Chaudhry and Alan Zimmerman
Introduction: Yacob Khojasteh
Introduction: Karin Thier
Digital Transformation and the Challenges for Organizational Communications: An Introduction: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Introduction: Justyna Patalas-Maliszewska
Role of Strategic Sourcing in a Changing World: Bharat Vagadia
The Rise of a New Business Function: Customer Success (Management): Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Introduction: Malte Ackermann
Understanding China’s Real Estate Markets: A Brief Introduction: Bing Wang and Tobias Just
Introduction: Lars Michael Bollweg
Introduction: Sebastian Kunert
Introduction: What This Book Is About and Why We Wrote It: C.-Andreas Dalluege and John Stephen Gary Wells
Why Another Intercultural Manual?: Peter M. Haller, Ulrich Naegele and Susan Berger
Introduction: Armin Trost
Introduction: Xuehua Wang
Introduction: Martha A. Gephart and Victoria J. Marsick
Introduction: Aristide Aartsengel and Selahattin Kurtoglu
Introduction: Bernd X. Weis
Introduction to Hotel Revenue Management: Ben Vinod
Management Challenges in Dynamic Business Environments: Bernd Heesen
System Science: Hao Zhang
An Overview: Albert Liao
Preparing for the New Reality: Daniel Fasnacht
Performance Management as Part of the Corporate Strategy: Marc Helmold
Clouds Demystified: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Lean Management: Introduction: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Introduction: Demystifying Business Architecture: Daniel Simon
Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading: Diana Derval
Standards for Management Systems: Overview and Main Ingredients: Herfried Kohl
Introduction to Distribution Strategy: Livio Moretti
Frameworks for Business Process Management: A Taxonomy for Business Process Management Cases: Jan Brocke and Jan Mendling
Marketing Strategy: A Global Discipline: Bodo B. Schlegelmilch