Management for Professionals
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- Introduction
- Armin Trost
- Introduction to an Insider’s Guide to Place Branding
- Florian Kaefer
- Introduction
- Thomas Frisendal
- Introduction – Zero Outage as a Guiding Principle for IT
- Stephan Kasulke and Jasmin Bensch
- Strategic Sourcing: Introduction
- Sathit Parniangtong
- Is There Any Use in Changing?
- Theo Janssen
- The Importance of Market Research for Small and Medium-Sized Enterprises
- Thomas Dobbelstein and Wibke Heidig
- Correction to: European Research Infrastructures’ Compliance with International and European Law
- Carla Gulotta and Ohad Graber-Soudry
- ERP as a Business Enabler
- K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
- Challenges in a VUCA World
- Bernd Heesen
- Greenwashing: The Misleading Strategies Underlying Environmental Claims
- Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
- Erratum to: Sustainable Fashion
- Sarah Margaretha Jastram and Anna-Maria Schneider
- Move Away from Disconnected Planning
- Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
- Economic Factor Innovations
- Martin Kaschny and Matthias Nolden
- Introduction to Benchmarking
- Peter Bogetoft
- Introduction
- Dominik Remling and Thomas Friedli
- Marketing, Sales and Pricing: Introduction
- Marc Helmold
- Security: The Real Challenge for Digitalization
- Ferri Abolhassan
- Variables of Agility in Companies
- Klaus Kühnel
- Pursuing Digital Transformation Driven by the Cloud
- Ferri Abolhassan
- How You Learn to Successfully Negotiate
- Marc O. Opresnik
- The World in Transition
- Ralf T. Kreutzer
- The Importance of Sustainability in Corporate Strategy
- Eric Viardot
- Introduction
- Tom Harris
- Introduction
- Michael Madigan
- Introduction
- Tracy Dathe, Volker Müller and Marc Helmold
- Outline
- Johannes Wernz
- Introduction
- Qizhang Liu and Mark Goh
- Outline
- Johannes Wernz
- Introduction
- Oliver Treidler
- Introduction
- Eric Viardot
- Introduction
- Gabriel Steinhardt
- Introduction
- Martin Auer
- What Is Artificial Intelligence and How to Exploit It?
- Ralf T. Kreutzer and Marie Sirrenberg
- Understanding Luxury Shoppers
- Diana Derval
- Reshuffling the World
- Taco C. R. Someren and Shuhua Someren-Wang
- Fundamentals of Intellectual Property Rights
- Martin A. Bader, Oliver Gassmann and Mark James Thompson
- “The Reason to Believe”?
- Johannes Robier
- Connected Things: People, Machines, and Plants in the Internet of Things (IoT)
- Andreas Holtschulte
- Introduction to the Cases: Theories, Concepts and Models
- Erik Jannesson, Fredrik Nilsson and Birger Rapp
- Overview
- Haibo Hu
- Information Productivity: An Introduction to Enterprise Information Management
- Paul Baan and Robbert Homburg
- Leadership in the Twenty-First Century Leadership in the Crisis?
- Daniel F. Pinnow
- An Introduction to Personal Branding
- Talaya Waller
- Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
- Don Peppers and Martha Rogers
- Introduction
- Sanjay Mohapatra and Laxmikant Lokhande
- Analysis of the Management Consulting Industry
- Jeremy David Curuksu
- Introduction
- Dominik Schwizer and Michael Burch
- The Battle for Attention
- Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
- A Different Way of Thinking About HRM
- Regina Tendayi and Larry M. Starr
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