Management for Professionals

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Security: The Real Challenge for Digitalization: Ferri Abolhassan
Variables of Agility in Companies: Klaus Kühnel
How You Learn to Successfully Negotiate: Marc O. Opresnik
Pursuing Digital Transformation Driven by the Cloud: Ferri Abolhassan
Risk Measures in Asset Management: Marcus Schulmerich, Yves-Michel Leporcher and Ching-Hwa Eu
Neuroleadership: The Backdrop: Argang Ghadiri, Andreas Habermacher and Theo Peters
Introduction: Georg Michalik
Case: The Renewed Case Seminar: Andreas Biagosch
Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform: Ziyi Zhao, Zhijing Niu and Yulu Yan
Introduction to Digitalization Cases Vol. 2: Mastering Digital Transformation for Global Business: Nils Urbach, Maximilian Röglinger, Rose Alinda Alias, Karlheinz Kautz, Carol Saunders and Martin Wiener
Mergers and Acquisitions: B. Rajesh Kumar
Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket: Maria Elo and Fotios Katsardis
How Creativity Projects Can Lead to a Social Enterprise, Enabling Cross-Generation and Cross-Milieu Communication: The Way to “ootiboo”, a Case Study: Kathleen Schröter and Angus Cameron
Introduction: Lutz Rosenstiel, Monika Wastian, Isabell Braumandl and Michael A. West
Understanding Developmentally Sourced Diversity as a Key to High-Quality Dialogue and Collaborative Intelligence: Jan De Visch and Otto Laske
Marketing: A Global Discipline: Bodo B. Schlegelmilch
Social CRM: Evolution and Building Blocks: Rainer Alt and Olaf Reinhold
Introduction: The Secret: Brian Dive
Project, Project Management, and PM Process: Philip Bauer
What Is Artificial Intelligence and How to Exploit It?: Ralf T. Kreutzer and Marie Sirrenberg
Introduction to Credit Risk and Capital Management Frameworks: Colin Chen
Transaction Cost: Chihiro Suematsu
Introduction: Fady A. Harfoush
Introduction: Eric Viardot
Introduction: Tom Harris
Introduction: Qizhang Liu and Mark Goh
Outline: Johannes Wernz
Introduction: Tracy Dathe, Volker Müller and Marc Helmold
Introduction: Martin Auer
Introduction: Gabriel Steinhardt
Introduction: Oliver Treidler
Outline: Johannes Wernz
The Importance of Sustainability in Corporate Strategy: Eric Viardot
Introduction: Michael Madigan
Greenwashing: The Misleading Strategies Underlying Environmental Claims: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Challenges in a VUCA World: Bernd Heesen
ERP as a Business Enabler: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Introduction to Quality: Timothy Adesanya Ibidapo
Magnetic Sense, AI, and the Future of Mobility: Diana Derval
Marketing in the Aeronautics Industry: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Enterprise Governance of IT, Alignment and Value: Steven Haes and Wim Grembergen
The Case for Culture in Expansion Strategy: Ralf Drews and Melissa Lamson
Introduction: Foresight and Strategy in Asia Pacific Business: Luke Laan and Janson Yap
Introduction: Gilbert W. Fairholm
Open Innovation and Intellectual Capital: Clifford M. Gross
Theoretical Background: Introduction to Social Marketing: Helena M. Alves and M. Mercedes Galan-Ladero
Business Transformation and Project Management: Marc Helmold
Cracks in the Leader’s Ship: Dan Norenberg
Introduction: Globalization and the Opening of New Markets: Thomas Bieger, Christoph Franz and Andreas Herrmann
The Modern Lean Enterprise: Alexander Tsigkas