Management for Professionals
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- Mergers and Acquisitions
- B. Rajesh Kumar
- Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform
- Ziyi Zhao, Zhijing Niu and Yulu Yan
- Preface: Global Perspectives and Disciplinary Angles in Understanding the Automotive Aftermarket
- Maria Elo and Fotios Katsardis
- Introduction: Globalization and the Opening of New Markets
- Thomas Bieger, Christoph Franz and Andreas Herrmann
- Introduction: Foresight and Strategy in Asia Pacific Business
- Luke Laan and Janson Yap
- Cracks in the Leader’s Ship
- Dan Norenberg
- Open Innovation and Intellectual Capital
- Clifford M. Gross
- Enterprise Governance of IT, Alignment and Value
- Steven Haes and Wim Grembergen
- Theoretical Background: Introduction to Social Marketing
- Helena M. Alves and M. Mercedes Galan-Ladero
- Introduction
- Gilbert W. Fairholm
- The Modern Lean Enterprise
- Alexander Tsigkas
- The Case for Culture in Expansion Strategy
- Ralf Drews and Melissa Lamson
- Business Transformation and Project Management
- Marc Helmold
- Introduction
- Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
- Introduction
- Manuel C. Solbach
- Introduction – Zero Outage as a Guiding Principle for IT
- Stephan Kasulke and Jasmin Bensch
- Introduction
- Armin Trost
- Introduction
- Hubert Rampersad and Saleh Hussain
- Is There Any Use in Changing?
- Theo Janssen
- Introduction
- Gunther Friedl and Horst J. Kayser
- Introduction
- Thomas Frisendal
- Strategic Sourcing: Introduction
- Sathit Parniangtong
- Introduction to an Insider’s Guide to Place Branding
- Florian Kaefer
- The Importance of Market Research for Small and Medium-Sized Enterprises
- Thomas Dobbelstein and Wibke Heidig
- Securing Planetary Health and Sustainable Food Systems with Global Organic Agriculture: Best Practice from Austria
- Ursula A. Vavrik
- Introduction
- Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
- Rethinking Economics: Toward an Evolutionary Science
- Klaus Solberg Söilen
- Reputation
- Pekka Aula and Jouni Heinonen
- Introduction
- Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
- Introduction
- Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Danial Schäfczuk
- Supply Management in China
- Marc Helmold and Brian Terry
- Understanding Luxury Shoppers
- Diana Derval
- Introduction to the Cases: Theories, Concepts and Models
- Erik Jannesson, Fredrik Nilsson and Birger Rapp
- Fundamentals of Intellectual Property Rights
- Martin A. Bader, Oliver Gassmann and Mark James Thompson
- Reshuffling the World
- Taco C. R. Someren and Shuhua Someren-Wang
- Overview
- Haibo Hu
- “The Reason to Believe”?
- Johannes Robier
- Connected Things: People, Machines, and Plants in the Internet of Things (IoT)
- Andreas Holtschulte
- Strategy: Foundations and Perspectives
- George Tovstiga
- Origins
- Ben Vinod
- Introduction
- Michael Madigan
- Introduction
- Tracy Dathe, Volker Müller and Marc Helmold
- Introduction
- Oliver Treidler
- The Importance of Sustainability in Corporate Strategy
- Eric Viardot
- Introduction
- Qizhang Liu and Mark Goh
- Introduction
- Tom Harris
- Outline
- Johannes Wernz
- Outline
- Johannes Wernz
- Introduction
- Eric Viardot
- Introduction
- Gabriel Steinhardt
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