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Management for Professionals

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Correction to: Enabling Digital Transformation Through Cognitive Robotic Process Automation at Deutsche Telekom Services Europe
Christian Czarnecki, Chin-Gi Hong, Manfred Schmitz and Christian Dietze
Correction to: Funding of Professional Team Sports Organisations
Kim Lachmann and Johannes Struckmeier
Correction to: Cultivating Organizational Excellence
Albert Ferdinand Aalders
Correction to: Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management
Frank M. Hannich and Marcel Hüttermann
Correction to: Protecting Business Secrets to Improve Value Creation
Pierre Ollivier, Véronique Chapuis-Thuault, Ferzana Haq, Katarína Račková, Victor De Leon, Graham Bell and Sylvain Roy
The Need to Change Changes the Way We Work
David Miller
An Introduction to Personal Branding
Talaya Waller
Introduction
Sanjay Mohapatra and Laxmikant Lokhande
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
Don Peppers and Martha Rogers
Analysis of the Management Consulting Industry
Jeremy David Curuksu
Book Reference Terms, Definitions, and Cases
Graham Bell, Ferzana Haq, Victor De Leon, Pierre Ollivier, Sylvain Roy and Philippe Simon
Introduction
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Leadership in the Twenty-First Century Leadership in the Crisis?
Daniel F. Pinnow
The Battle for Attention
Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
The World in Transition
Ralf T. Kreutzer
Entering the Network Economy
Wingsun Li
Gaining Sustainable Competitive Advantage
Sathit Parniangtong
GTEC Service, Consulting, and Training
Karlheinz Zuerl
Driving Growth and Profit with Solution Business
Kaj Storbacka and Risto Pennanen
Overview
George P. Moschis
Anatomy of Positive Leadership: Authentic, Principled and Service Oriented
Satinder Dhiman
Introduction
Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Turning Collections into Philanthropic Opportunities
Alessia Zorloni and Magnus Resch
How You Learn to Successfully Negotiate
Marc O. Opresnik
Pursuing Digital Transformation Driven by the Cloud
Ferri Abolhassan
Security: The Real Challenge for Digitalization
Ferri Abolhassan
Marketing, Sales and Pricing: Introduction
Marc Helmold
Social CRM: Evolution and Building Blocks
Rainer Alt and Olaf Reinhold
Understanding Developmentally Sourced Diversity as a Key to High-Quality Dialogue and Collaborative Intelligence
Jan De Visch and Otto Laske
Marketing: A Global Discipline
Bodo B. Schlegelmilch
Introduction: The Secret
Brian Dive
Project, Project Management, and PM Process
Philip Bauer
Digital Enablers
Vijay Kumar
Enterprise Governance of IT, Alignment and Value
Steven Haes and Wim Grembergen
Introduction: Foresight and Strategy in Asia Pacific Business
Luke Laan and Janson Yap
Open Innovation and Intellectual Capital
Clifford M. Gross
Introduction: Globalization and the Opening of New Markets
Thomas Bieger, Christoph Franz and Andreas Herrmann
Introduction
Gilbert W. Fairholm
The Case for Culture in Expansion Strategy
Ralf Drews and Melissa Lamson
Business Transformation and Project Management
Marc Helmold
Cracks in the Leader’s Ship
Dan Norenberg
Theoretical Background: Introduction to Social Marketing
Helena M. Alves and M. Mercedes Galan-Ladero
The Modern Lean Enterprise
Alexander Tsigkas
Reputation
Pekka Aula and Jouni Heinonen
Introduction: Demystifying Business Architecture
Daniel Simon
Introduction to the New Work Concept
Marc Helmold
Introduction to Distribution Strategy
Livio Moretti
Standards for Management Systems: Overview and Main Ingredients
Herfried Kohl
How Long Do You Want to Tolerate That Your Organization is Hindering Growth?
Guido Quelle
The World Is Changing
Annika Steiber and Sverker Alänge
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