The Importance of Market Research for Small and Medium-Sized Enterprises

Thomas Dobbelstein () and Wibke Heidig ()
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Thomas Dobbelstein: Baden-Württemberg Cooperative State University
Wibke Heidig: Albstadt-Sigmaringen University

Chapter 1 in Market Research for SMEs, 2026, pp 1-3 from Springer

Abstract: Abstract This chapter explains the significance of market research as a tool for gathering information in marketing and corporate management, particularly for small and medium-sized enterprises (SMEs). It discusses the challenges that small and medium-sized companies face with data collection and analysis, and the opportunities that market research offers these businesses.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-032-27765-7_1

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DOI: 10.1007/978-3-032-27765-7_1

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