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Management for Professionals

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Problem Solving Tools
Thomas Pyzdek
Navigating Patents in an Open Hardware Environment
Dana Beldiman and Fabian Fluechter
Sustainability
Aristide Aartsengel and Selahattin Kurtoglu
Account-Based Marketing: Much More Than a New Automation Trend
Torsten Herrmann
From a Business for a Family to a Family Business
Laura Hougaz
Personnel and Abilities
Martin Kaschny and Matthias Nolden
Delhivery: Leveraging the Platform
R. Srinivasan
Ways to Improve Tactical S&OP
Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Organizational Design for Global Marketing Strategy
Bodo B. Schlegelmilch
Conclusion and Final Remarks
Armin Trost
Blackblot PMTK Methodology™ Roles
Gabriel Steinhardt
Summary and Conclusions
Gilbert W. Fairholm
Market Research
Marc Helmold
Jeannette Hanna on Creating Authentic Place Brands
Florian Kaefer
Conclusion
Federico Rajola
Case 15: Panama Canal Expansion
B Rajesh Kumar
Shorting
Shuai Chen
Conclusion: Coping When You’re Poorly Managed; and Why Management Jobs Are Still Worth the Bother
Tony McNulty and Robin Marks
Ethical Best Practice Applying AI in a Socially Sensible Manner
Stefan H. Vieweg
The Impact of ESG Initiatives During the Pandemic
Jianrong Wang
User Open Innovation-Based Business Model Developing Circle
JinHyo Joseph Yun
The Case for Algorithmic Marketing
Louis-Philippe Kerkhove
Dispute Strategies to Protect Business Secrets
Antonio Di Bernardo and Mattia Dalla Costa
And What’s Next?
Linda Mareen Neugebauer and Irene Zanko
Henn & Co.: Politics in the Henhouse
Mathew Tsamenyi and Nana Yaa A. Gyamfi
Working with Metaphors: Building Parallel Worlds
Karin Thier
Conclusion: The End Game
Sanford L. Moskowitz and Chris Erickson
SCRM in the Aviation Industry: “Risk Management Strategies to Resilience ReTake-off”
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
The World of Brands
Pierre Mora
Business Architecture for Change Program Design and Planning
Adrian P. Apthorp
Business Intelligence
Livio Moretti
Preliminary Evidence on Economic Threats and Green Consumption
Xuehua Wang
Listings and M&As of Chinese Real Estate Enterprises
Qingjun Jin
Listings and M&As of Chinese Real Estate Enterprises
Qingjun Jin
The Education System: The Big Picture
Henk R. Randau and Olga Medinskaya
e-Procurement
Ulrich Weigel and Marco Ruecker
Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies
Peggy Chaudhry and Alan Zimmerman
Commitment and Identification with Projects
Rafaela Kraus and Ralph Woschée
Pricing Process Part 3: Structure (3b: Price Models)
Frank Frohmann
The Importance of Social Capital in the VUCA Environment
Werner Krings
The CMOs Challenge
Ralf E. Strauss and Jonathan Becher
Leveraging Lean to Tackle Uncertainty
Ganesh Mahadevan and Kalyana C. Chejarla
Performance Management Excellence Through Change
Marc Helmold
From Plants to Network: Digitalization as an Enabler for Global Manufacturing
Christoph Benninghaus
Program Management
Stefano Tonchia
Resources and Parameters of Resources
Isak Bukhman
Economic and Legal Aspects of Cloud Computing
Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Organizations Speak Through Their Data
Sandhya Shekhar
Two Critical OpLog Functions
Moshe Kress
On the Horizon: Asia Pacific Futures
Luke Laan and Janson Yap
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