Management for Professionals

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How Millennials and Post-millennials Are Reshaping Luxury: Wided Batat
Case 17: One World Trade Center: B Rajesh Kumar
Bar Brothers’ Fishery in India: Nirmal Kumar Patra and Suresh Babu
Managing the Digital Transformation: Ten Guidelines for Communications Professionals: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Conclusion: Aristide Aartsengel and Selahattin Kurtoglu
Towards Sustainable Aviation: Implications for Practice: Adrian Müller, Alexander Stauch, Judith L. Walls and Andreas Wittmer
Leading with the Spiritual Rule: Collectively Navigating Toward a Morally Sound Future: Joan Marques
Negotiation: How to Make Deals in China: Henk R. Randau and Olga Medinskaya
Becoming Faster and More Direct: Telco Carrier Product Management Turns Towards Customers, Partners and Colleagues: Thomas Heilen
Case Study: Storytelling for Urban Development in Bad Bergzabern: Karin Thier
Transferring Innovation from Science and Research: Björn Froese
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch: Christoph E. Mandl
Comparison of Plans and Targets to Actuals: Lukas Rieder and Raef Lawson
The Last Frontier: Room Attribute Pricing and Inventory Control: Ben Vinod
Reinventing the Wheel! The Witten Model of Family Strategy Development: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Project Risk Management: Stefano Tonchia
Path Dependence: Segregation, Increasing Returns, Success to the Successful: Christoph E. Mandl
Guide to Outsourcing in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Enabling Data-Based Applications in Manufacturing: Paul Buess
Account-Based Marketing with CRM and Marketing Automation: Klaus Heinzelbecker
Artificial Projects: Mario Vanhoucke
Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content: Clemens Appl and Philipp Homar
Viewing Human–Machine Interaction from a Developmental Perspective: Stepping Up to the Humane Organization: Jan De Visch and Otto Laske
Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel: Claude-Hélène Mayer and Roelf Niekerk
Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere: Alexander Schwertlein, Uli Schneider and Jürgen Hoika
Renewable Energy in the Marketing of Tourism Companies: Susanne Gervers
Dr. João Freire on Place Branding in Portugal and the Middle East: Florian Kaefer
To Brand or Not to Brand: An Introduction to B2B Branding: Kirsten Juliet Ives and Vera Müllner
Integrated Reputation Analysis at Daimler: Sabine A. Einwiller and Michael M. Kuhn
Negotiations in the Global Economy: Jan Pieper
The Role of IT Systems in the Strategy Process: The Case of Electrolux: Fredrik Nilsson and Jan Lindvall
Case 18: Making of the Tallest Building—Burj Khalifa: B Rajesh Kumar
Role and Deployment of Statistics and Data Science in People Analytics: Rahul Ghatak
Strategic Management for Innovation in Life Sciences: A Comprehensive Overview: Soham Saha, Victor Hannothiaux, Manish Sarkar and Sophie Ameloot
BPR and Malcolm Baldrige National Quality Program: Sanjay Mohapatra
Yes, AI Can: The Artificial Intelligence Gold Rush Between Optimistic HR Software Providers, Skeptical HR Managers, and Corporate Ethical Virtues: Matthias Groß
Routes and Levers for Strategy Implementation: Base Camp and Route Planning: Matthias Kolbusa
Dell’s Acquisition of EMC: B. Rajesh Kumar
Outlook and Summary: Thomas Friedli, Andreas Mundt and Stefan Thomas
Employees: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Dictates of Quality: Timothy Adesanya Ibidapo
Transaction Cost in Economics: Chihiro Suematsu
The Evolution of Sustainability Reporting: Integrated Reporting and Sustainable Development Challenges: Cristiano Busco and Elena Sofra
The New Age Entrepreneurs of Africa: The Men Who Founded Lions: Ebimo Amungo
Indian Negotiation Strategies and Tactical Ways: Kim Cheng Patrick Low
Innovative View on Value Creation – Investigating Requirements for a Holistic Service Life Cycle Management: Sabine Janeschek and Matthias Gouthier
The Legal Department: From Business Enabler to Business Creator: Isabelle Roux-Chenu and Elisa Rocca-Serra
Failure of Networks and Network Management: Jules Thoma and Christiane Funken
Tax Framework for Investing by Asset Classes: Joachim Krämer
Blackblot PMTK Methodology™ Models: Gabriel Steinhardt