Management for Professionals

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Project Data: Mario Vanhoucke
On the Horizon: Asia Pacific Futures: Luke Laan and Janson Yap
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution: Tobias Mäder
Stage 6: Qualification Management qualification management: Frederic Fredersdorf and Beate Glasmacher
Suppliers and Competitors: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Transformation of Brand Planning to Embrace Future Uncertainties: A Pharmaceutical Company’s Voyage: Brendan O’Brien
Industry Expertise in the Digital Media Industry: Specialization vs. Disruption of Online Business Models: Clemens Trautmann
Pillar 5: Culture: Brian Dive
Added Value of Employee Financial Participation: Erik Poutsma and Eric Kaarsemaker
Monument Protection and Zoning: Regulations and Public Support from an International Perspective: Wolfgang Maennig
Distribution: Understanding Customer-Facing Logistics in Africa: Emmanuel T. Kodzi
Starting With Science: Dominik Maximini
What’s the Point of It All? Cross-Generational Meaningful Purpose: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Exploiting Findings from Game Theory to Succeed in a Competitive Environment: Claude Diderich
CONTROL: Reiner Hutwelker
Organizational Models for Information Gathering: Klaus Solberg Söilen
Cultivating Excellence: Albert Ferdinand Aalders
The Display Side of the Organization: Christian Toulali, Martin Kupiek and Rupert A. Brandmeier
Step 6: Profiling Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Custom Method to Forecast Seasonal Products: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
How to Manage Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Information Asymmetry: When Markets Fail: Christoph E. Mandl
Jeremy Tamanini on Dubai, the Green Economy and Country Reputation: Florian Kaefer
Outsourcing Negotiations: Brian Terry and Marc Helmold
New Work and Its Impact on Public Procurement and Global Supply Chains: Marc Helmold
Digital Platforms as Drivers of Innovation: Philip Meier
Sense of Smell, Biomarkers, and the Future of Health: Diana Derval
The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area: Ani Matei and Carmen Săvulescu
Organisation Development in the Point of Intersection of Competencies and Performance Potentials: Gyöngyi Major
Self-cultivation-Self-oriented Management: Haibo Hu
Pricing Strategies in a Dynamic Market: Wingsun Li
Balanced growth through local entrepreneurship: The Komba coffee project in southern Tanzania: Felix Meissner and Xaver Kazimoto Komba
Data Driven Decision Making in Modern Collaborative and Automated Organizations: Massimo Mistretta
Global Talent Management in Knowledge Intensive Firms in Europe and India: Vijay Pereira and Rita Fontinha
The Change Journey Toward Customer Centricity: Sathit Parniangtong
Sitecore: Retaining Technological Leadership Through Digital Tech Acquisitions: Stefan Henningsson and Nishu Nishu
Actavis-Allergan Merger Deal: B. Rajesh Kumar
Agile Project Management: Philip Bauer
Lean Management in the Automotive Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Social Capital: Richard Thomas Watson and Saji K. Mathew
Coca-Cola in China: Will Their Brands Survive in This Challenging Market?: Patricia Schnitger
The Zurich Model of Customer-Centricity: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
How RAPS Spiced Up the German Butcher’s Trade: Karsten Glismann, Jan Jöhnk, Wolfgang Kratsch, Niclas Nüske and Fabian Schmied
Teaching Note for the Case of Person and Job Matching in the Newly Established Department of a New Energy Power Company: Jingzhao Yang and Jing Wu
Case 16: Three Gorges Dam—The World’s Largest Hydroelectric Plant: B Rajesh Kumar
Introducing Scrum: Dominik Maximini
How Does a CTO/CIO Control Digital Transformation?: Xiaodong Ma
Chops: The Chinese Form of Signature: Henk R. Randau and Olga Medinskaya
Wrap Up: Radu Atanasiu