Management for Professionals

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Case 19: Shanghai World Financial Center: B Rajesh Kumar
Cooperative Innovation and Its Future: Georg Weiers
Commercial Property Financing After the Crisis: Frank Nickel
Better Customer Segmentation: Louis-Philippe Kerkhove
Talent Management in the MENA and GCC Regions: Challenges and Opportunities: Mhamed Biygautane and Khalid Othman Al Yahya
Brazil: The Green Giant: Niklas Schaffmeister
Lean Management in the Construction Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Change Management: Shaping Change Successfully: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
The Future: Will the Piracy Paradox Persist?: Peggy Chaudhry and Alan Zimmerman
Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management: Frank M. Hannich and Marcel Hüttermann
The Market: Identify Trends at an Early Stage: Christian Homburg, Heiko Schäfer and Janna Schneider
Jose Filipe Torres on the Branding and Digital Reputation of Countries: Florian Kaefer
Is Gambling an “Unproductive” Activity?: Douglas Walker
Altria Group’s Spin-Off of Philip Morris International Inc: B. Rajesh Kumar
Danone–Dumex in China: The First Drink of Milk: Hua Li and Yao Chen Grenot
From Bidding to Project Launching: Stefano Tonchia
The Project Leader as Executive: Jürgen Wegge and Klaus-Helmut Schmidt
New Technology of Digital Intelligence: Dongying Hong
Symbolic Capital: Richard Thomas Watson and Saji K. Mathew
Risk Management: Tracy Dathe, Volker Müller and Marc Helmold
Success with Partnering: Results of an International Study: Christian Krämer
Optimization Analysis of Clean Energy Transformation: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
A Step-By-Step Methodology for Commercial Aircraft Valuation: Case Study of Boeing and Airbus: Bijan Vasigh and Farshid Azadian
Case Studies of Flowing Streams: Professor Sushil
We Are All Chimeras: Promoting Unity, Diversity, and Ingenuity Through Metaphorical Storytelling: Brooke Hessler and E. D. Woodworth
Does Employee Downsizing Really Work?: Deepak K. Datta and Dynah A. Basuil
Managing Complexity: The Case of Siemens: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Step 7: Describing Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Case 20: Dolphin Gas Project: B Rajesh Kumar
Administrative Structure and Ethnic Groups: Henk R. Randau and Olga Medinskaya
Diagnosing and Designing Communication Channels (Step VI): Martin Pfiffner
Engineer Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
Systems and Tools: Martin Kaschny and Matthias Nolden
Managing Cultural Differences: Bharat Vagadia
Reexamining Transformational Leadership in Complex Systems: Isaac Wanasika and Keiko Krahnke
Comparison with OECD Arrangement: Claudio Franzetti
Case 26 Veeva Systems: B. Rajesh Kumar
Promotion and Advertising Strategies: Marc Helmold
Winner-Takes-All Dynamics: R. Srinivasan
Criminal Law and Sports: André-M. Szesny
Accounting Review—Ind AS and Revenue Recognition: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Narrative Strategy Development: Narrating the Path Toward the Future: Christine Erlach and Michael Müller
Setting Up and Running an Efficient Distribution Channel in Sub-Saharan Africa: Ara Sarkissian
Capital and Systems Measurement: Richard Thomas Watson
Role of Intellectual Capital in Implementing Blockchain Technology-Driven Sustainable Supply Chain: A Proposed Framework: Sajid Nazir, Muhammad Junaid, Mahmood Ali and Muhammad Saad
Introduction of Software Product Management at Wincor Nixdorf: Challenges and Lessons Learned: Christian Schloegel
EA frameworks, modelling and tools: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner, David Basten and Dorothea Brons
Reputation Management at Coca-Cola and Beyond: Michael Stopford
Overcoming Concerns in Collaborative Transactions: Rosalie Koolhoven
Laying the Groundwork for Strategy Implementation Through Stakeholder Focused Communication: Claude Diderich