Management for Professionals

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Competitive Intelligence: Actionable Business Insights: Rupert A. Brandmeier and Florian Rupp
TBM for a B2B Marketing Department: Case Study SME: Uwe G. Seebacher
Willfields and THF: Leveraging Operations for Value Chain Redefinition: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Summary and Outlook: Hermann Troger
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model: Reynaldo Rivera
Commercial Property Financing After the Crisis: Frank Nickel
Global Marketing Ethics and CSR: Bodo B. Schlegelmilch
Innovative Project Management Tools: Ralf T. Kreutzer
Cooperative Innovation and Its Future: Georg Weiers
Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare: Xiaoming Zhu
Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport: Ralf T. Kreutzer and Marie Sirrenberg
Royal Dutch Shell in a Changing World: Navigating Uncertainty: Ben Beurden
Global Available-to-Promise (global ATP): Bernhard Fleischmann and Sebastian Geier
Portfolios, Innovation and Value Creation: Michael Knapp
Success with Partnering: Results of an International Study: Christian Krämer
Case Studies of Flowing Streams: Professor Sushil
The Future: Will the Piracy Paradox Persist?: Peggy Chaudhry and Alan Zimmerman
Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management: Frank M. Hannich and Marcel Hüttermann
The Market: Identify Trends at an Early Stage: Christian Homburg, Heiko Schäfer and Janna Schneider
Talent Management in the MENA and GCC Regions: Challenges and Opportunities: Mhamed Biygautane and Khalid Othman Al Yahya
From Bidding to Project Launching: Stefano Tonchia
Does Employee Downsizing Really Work?: Deepak K. Datta and Dynah A. Basuil
Altria Group’s Spin-Off of Philip Morris International Inc: B. Rajesh Kumar
Lean Management in the Construction Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Change Management: Shaping Change Successfully: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
A Step-By-Step Methodology for Commercial Aircraft Valuation: Case Study of Boeing and Airbus: Bijan Vasigh and Farshid Azadian
Optimization Analysis of Clean Energy Transformation: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
The Project Leader as Executive: Jürgen Wegge and Klaus-Helmut Schmidt
New Technology of Digital Intelligence: Dongying Hong
Jose Filipe Torres on the Branding and Digital Reputation of Countries: Florian Kaefer
Is Gambling an “Unproductive” Activity?: Douglas Walker
Danone–Dumex in China: The First Drink of Milk: Hua Li and Yao Chen Grenot
Brazil: The Green Giant: Niklas Schaffmeister
We Are All Chimeras: Promoting Unity, Diversity, and Ingenuity Through Metaphorical Storytelling: Brooke Hessler and E. D. Woodworth
Sys HRM Data Analytics: Regina Tendayi and Larry M. Starr
Risk Management: Tracy Dathe, Volker Müller and Marc Helmold
Symbolic Capital: Richard Thomas Watson and Saji K. Mathew
Criminal Law and Sports: André-M. Szesny
Narrative Strategy Development: Narrating the Path Toward the Future: Christine Erlach and Michael Müller
Winner-Takes-All Dynamics: R. Srinivasan
Administrative Structure and Ethnic Groups: Henk R. Randau and Olga Medinskaya
Reexamining Transformational Leadership in Complex Systems: Isaac Wanasika and Keiko Krahnke
Case 20: Dolphin Gas Project: B Rajesh Kumar
Managing Complexity: The Case of Siemens: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Step 7: Describing Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Accounting Review—Ind AS and Revenue Recognition: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Managing Cultural Differences: Bharat Vagadia
Engineer Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
Case 26 Veeva Systems: B. Rajesh Kumar
Comparison with OECD Arrangement: Claudio Franzetti