Management for Professionals

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Account-Based Marketing: Much More Than a New Automation Trend: Torsten Herrmann
Conclusion: Dominik Schwizer and Michael Burch
Issues in Social Cost Analysis: Douglas Walker
Get Started!: Dominik Maximini
Digintelligent New Organization: Wenya Yang
“Disruptive Story-Work” as an Intervention for Organizational Transformation: Yannis Angelis
Market Research: Marc Helmold
Summary and Conclusions: Gilbert W. Fairholm
Pricing Process Part 3: Structure (3b: Price Models): Frank Frohmann
The World of Brands: Pierre Mora
Working with Metaphors: Building Parallel Worlds: Karin Thier
Henn & Co.: Politics in the Henhouse: Mathew Tsamenyi and Nana Yaa A. Gyamfi
And What’s Next?: Linda Mareen Neugebauer and Irene Zanko
e-Procurement: Ulrich Weigel and Marco Ruecker
Program Management: Stefano Tonchia
From Plants to Network: Digitalization as an Enabler for Global Manufacturing: Christoph Benninghaus
SCRM in the Aviation Industry: “Risk Management Strategies to Resilience ReTake-off”: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
The Importance of Social Capital in the VUCA Environment: Werner Krings
Business Architecture for Change Program Design and Planning: Adrian P. Apthorp
Business Intelligence: Livio Moretti
User Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
The Impact of ESG Initiatives During the Pandemic: Jianrong Wang
Resources and Parameters of Resources: Isak Bukhman
Dispute Strategies to Protect Business Secrets: Antonio Di Bernardo and Mattia Dalla Costa
The Case for Algorithmic Marketing: Louis-Philippe Kerkhove
Conclusion: The End Game: Sanford L. Moskowitz and Chris Erickson
Preliminary Evidence on Economic Threats and Green Consumption: Xuehua Wang
The Education System: The Big Picture: Henk R. Randau and Olga Medinskaya
Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies: Peggy Chaudhry and Alan Zimmerman
Commitment and Identification with Projects: Rafaela Kraus and Ralph Woschée
Listings and M&As of Chinese Real Estate Enterprises: Qingjun Jin
Listings and M&As of Chinese Real Estate Enterprises: Qingjun Jin
The CMOs Challenge: Ralf E. Strauss and Jonathan Becher
Performance Management Excellence Through Change: Marc Helmold
Leveraging Lean to Tackle Uncertainty: Ganesh Mahadevan and Kalyana C. Chejarla
Suppliers and Competitors: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Monument Protection and Zoning: Regulations and Public Support from an International Perspective: Wolfgang Maennig
Distribution: Understanding Customer-Facing Logistics in Africa: Emmanuel T. Kodzi
Project Data: Mario Vanhoucke
Industry Expertise in the Digital Media Industry: Specialization vs. Disruption of Online Business Models: Clemens Trautmann
Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution: Tobias Mäder
Role of Blockchain Technology Adoption between Sustainability Related Supply Chain Risks and Triple Bottom Line Performance: Muhammad Junaid, Sajid Nazir and Mahmood Ali
Playing to Win: Enhancing Resilience in SMEs with Gamification: Ilka Heinze
Start the Game: Increasing User Experience of Enterprise Systems Following a Gamification Mechanism: Maik Schacht and Silvia Schacht
Added Value of Employee Financial Participation: Erik Poutsma and Eric Kaarsemaker
On the Horizon: Asia Pacific Futures: Luke Laan and Janson Yap
From Rise to Decline: How Businesses Respond to Market Cycles: Xinwei Cao
Taxation of MNC: Gio Wiederhold
Cultivating Excellence: Albert Ferdinand Aalders
Starting With Science: Dominik Maximini