Management for Professionals

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Legally Protecting Personal Brand Equity: Talaya Waller
Airline Perspective: Juliette Kettler and Judith L. Walls
Team Development and Management: Aristide Aartsengel and Selahattin Kurtoglu
Project Organization: Philip Bauer
Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business: Nadine Galandi, Benny B. Briesemeister, Thomas Kant and Damaris Hagen
Data Mining Techniques: Federico Rajola
Leadership in the Midst of Transition: Reflections on Self-Reliance, Responsibility and Spirituality: Arnold Smit
Planning, Forecasting and Monitoring Growth: Ralph Krüger and Andreas Stumpf
Demography, Digital Natives, and Individual Entrepreneurship: Employees Become a Strategic Competitive Factor: Nils Urbach and Frederik Ahlemann
Consolidate Gains and Initiate Further Change: Dominik Maximini
Leadership and Team Management in Research Infrastructures: Francesco Paoletti, Niklas Blomberg and Pascale Goy
What We Can Learn from Corporate Governance: Michael Knapp
Ethics and Sport Entrepreneurship: Vanessa Ratten
Comprehensive Business Process Management at Siemens: Implementing Business Process Excellence: Bartosz Woliński and Saimir Bala
Sustainable Finance––Integrating Sustainability into Corporate Banking: Laura Maida
Focusing on Core Competencies and Divestment: Marc Wilczek
Profit Distribution Policy in Family Enterprises: Hermut Kormann
Personal Development: Gilad Issar and Liat Ramati Navon
Theory and Proposition Development for Repeating Rituals and Willingness to Use the Product: Xuehua Wang
Measuring Media Corporate Reputations: Grahame Dowling and Warren Weeks
Industry 4.0 and Artificial Intelligence (AI) in Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Exposing a Fata Morgana: The Jungle Excursion: Matthias Kolbusa
Key Performance Indicators (KPIs): Run Legal with Business Metrics: Will the Legal of the Future Measure Everything It Does?: Christine Pauleau, Christophe Collard and Christophe Roquilly
Systems for Combating Criminality: Stefan Heissner
Getting Ready for Announcement: Kickoff Planning: Joseph Joy
Marketing Information Systems in the Automotive Aftersales Market: Zoran Nikolic
Conclusions: Gunther Friedl and Horst J. Kayser
Opportunity: NoSQL and Big Data: Thomas Frisendal
Programmatic Brand Advertising: Stephan Noller and Fabien Magalon
Tools in PM: Marc Helmold
Gambling, Crime, Binge Drinking, Drug Use, and Hiring Prostitutes: Douglas Walker
Embedding EAM into strategic planning: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Frank Radeke
Case VI: Changing with the Times: AutoNavi’s Autonomous Development: Xiaoming Zhu
What and How to Monetize Forecasts and Plans: Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
Leading Higher Purpose: Sharda S. Nandram
Dare to Be Latter: Xinwei Cao
Shifting the Burden: When Organizations Become Addicted: Christoph E. Mandl
Tales from the Front: Wayne Mullen
Conclusion: Manuel C. Solbach
Media Use of Generation Z and Emerging Trends Among Generation Alpha in Germany: Julia Hamprecht
The New Mechanics of Success: Win-Win Cycles and Client Value Generation: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
The Strategic Importance of Knowledge Transfer in VOs: Sandhya Shekhar
A Good Product Isn’t Enough: You Need a Growth Process: Guido Quelle
Paradigm Shift! The Path to Brutal Automation: Lothar Reith
Gaining Insights by Observing Target Customers in Their Natural Environment: Claude Diderich
Economic Capital: Richard Thomas Watson
How to Get a 360° Customer View: Steffen Deufel
Citicorp–Travelers Group Merger: B. Rajesh Kumar
The Strategic Lens: Timeless Paths to Endurance: Eric Viardot
Planning and Controlling: The Middle Ground Between “Flying Blind” and “Graveyards of Numbers”: Christian Homburg, Heiko Schäfer and Janna Schneider