Management for Professionals

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CRM, CXM, and Marketing Automation: Klaus Heinzelbecker
Operational Excellence: The St.Gallen Model for Holistic Optimization: Marten Ritz and Thomas Friedli
Innovation: Eric Viardot
Lead Community: Linda Mareen Neugebauer and Irene Zanko
Finding the Right Positioning: Diana Derval
Consensus Mechanisms: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Perceptions of Flight Shame and Consumer Segments in Switzerland: Philipp Gunziger, Andreas Wittmer and René Puls
Understanding Growth Barriers: Ralph Krüger and Andreas Stumpf
Evaluating and Valuing Patents: Martin A. Bader, Oliver Gassmann and Mark James Thompson
Evaluating and Valuing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
How Small and Medium-Sized Enterprises Can Become More Innovative and What Measures Need to Be Taken to Achieve: Marc Vathauer
Business Process Reengineering: Framework and Approach: Sanjay Mohapatra
Positioning for a Competitive Advantage: Talaya Waller
Sell Solution: Turning an Opportunity into an Order: Kaj Storbacka and Risto Pennanen
Social Enterprise for Economic Opportunity at UTEC: Gregg Croteau, Ed Frechette and Dawn Grenier
Systems for Creating Capital: Richard Thomas Watson and Saji K. Mathew
Challenges with Harnessing the Revenue Opportunity: Ben Vinod
Change Forces: The Stimulants for Progress: Professor Sushil
Organizational Unconscious: Signs and Symbols: N. K. Singh
The Banking Sector: Henk R. Randau and Olga Medinskaya
Authentic Self: Sen Sendjaya
Preparation for Strategy Execution: Bernd Heesen
PM in the Upstream Value Chain: Marc Helmold
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles: Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Technology: Shuai Chen
Emerging Technologies in BPM: Sandy Kemsley
Modelling, Model Architecture, and Model Quality: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Sales Management: Marc Helmold
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services: Stefan Vorbach, Christiana Müller and Elisabeth Poandl
The Ego-Soul Dynamics of Leadership Development: Richard Barrett
Athlete Entrepreneurs: Vanessa Ratten
Concept of Marketing: Gabriel Steinhardt
Prologue: The Stages in Brief: Matthias T. Meifert
Holistic Approach to Research: N. K. Singh
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”: María José Montero-Simó and Rafael A. Araque-Padilla
The Project: Gregory Usher
Tax Due Diligence in Real Estate Transactions: Jesko Nobiling and Stephan Hoyer
The Complementary Management Model: Boris Kaehler
Mission Mastery: Pillar 1—Mission: Brian Dive
Case 7 Quidel Corporation: B. Rajesh Kumar
Prediction Methods: Hao Zhang
Strategic Dimension: Martin Hilb
Understanding: Mario Vanhoucke
The “Preliminary Study” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Talent Is Changeable, Mission Remains: How the Butterfly Migration Principle Helps Businesses Achieve Long-Term Development: Xinwei Cao
Challenges, Phases, and Trends of 5GtoB Large-Scale Replication: Pengfei Sun
Puzzled by Projects?: Steven M. Stone
Energy Supply: Tracy Dathe, Volker Müller and Marc Helmold
Organizational Structure: Philipp Osterrieder
Human Rights in Global Supply Chains: Nanda Bergstein