Management for Professionals

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Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services: Stefan Vorbach, Christiana Müller and Elisabeth Poandl
Evaluating and Valuing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Perceptions of Flight Shame and Consumer Segments in Switzerland: Philipp Gunziger, Andreas Wittmer and René Puls
Understanding Growth Barriers: Ralph Krüger and Andreas Stumpf
Strategically Positioning HRD Practice in Organizations: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Business Process Reengineering: Framework and Approach: Sanjay Mohapatra
Consensus Mechanisms: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”: María José Montero-Simó and Rafael A. Araque-Padilla
Prologue: The Stages in Brief: Matthias T. Meifert
Holistic Approach to Research: N. K. Singh
Authentic Self: Sen Sendjaya
Commencing the Lean Journey: Ganesh Mahadevan and Kalyana C. Chejarla
Selecting and Entering Global Markets: Bodo B. Schlegelmilch
Organizational Unconscious: Signs and Symbols: N. K. Singh
The Banking Sector: Henk R. Randau and Olga Medinskaya
Finding the Right Positioning: Diana Derval
Lead Community: Linda Mareen Neugebauer and Irene Zanko
Operational Excellence: The St.Gallen Model for Holistic Optimization: Marten Ritz and Thomas Friedli
Innovation: Eric Viardot
Case 7 Quidel Corporation: B. Rajesh Kumar
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles: Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Modelling, Model Architecture, and Model Quality: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Emerging Technologies in BPM: Sandy Kemsley
Technology: Shuai Chen
Tax Due Diligence in Real Estate Transactions: Jesko Nobiling and Stephan Hoyer
The Project: Gregory Usher
CRM, CXM, and Marketing Automation: Klaus Heinzelbecker
Strategic Planning and Management: Aristide Aartsengel and Selahattin Kurtoglu
Challenges with Harnessing the Revenue Opportunity: Ben Vinod
Mission Mastery: Pillar 1—Mission: Brian Dive
The Complementary Management Model: Boris Kaehler
Software Product Management: Samuel A. Fricker
From Business Motivation to Business Model and Beyond: A Customer Value-Driven Approach: Jörg Heiß
Relationship and Impact of Block Chain Technology and Supply Chain Management on Inventory Management: Muhammad Irfan Khan, Syed Imran Zaman and Sharfuddin Ahmed Khan
Consensus Mechanisms: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Case III: SHANGHAI GM: The Way to Intelligent Manufacturing: Xiaoming Zhu
How Do You Market Your Product?: Tom Harris
How to Evaluate Employer Brands: A Monetary Approach: Pascal Güntürkün, Till Haumann and Alfred Lukasczyk
Entrepreneurial Dynamic Capabilities Along the Value Chain: Evaluation of Case Studies: Christoph Haag and Theresa Marie Wobbe
Communication in Projects: Richard Streich and Jens Brennholt
Creation: Sanford L. Moskowitz and Chris Erickson
Family and Business: The “Impossible Endeavour”: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Education and Learning: Alan Okros
Social Capital and ESG Engagement: Jianrong Wang
Challenges, Phases, and Trends of 5GtoB Large-Scale Replication: Pengfei Sun
The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!: Uwe G. Seebacher
Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm: Annika Steiber and Sverker Alänge
Strategic Management Tools and Excellence Models: Marc Helmold
The Role of Design in Bringing Innovation to the Marketplace: Clifford M. Gross
A View from the Top – Conversations with Business Leaders: Sandhya Shekhar