Management for Professionals

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Evaluating and Valuing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Adam Mikolajczyk on Meaningful City Branding: Florian Kaefer
The Board’s Key Role During a Crisis: Such as COVID-19: Joseph H. Astrachan, Andrew Keyt, Hermut Kormann and Claudia Binz Astrachan
Challenges with Harnessing the Revenue Opportunity: Ben Vinod
AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles: Adele Magnelli, Davide Pantile, Matteo Ventrella and Giovanni Verreschi
Emerging Technologies in BPM: Sandy Kemsley
Modelling, Model Architecture, and Model Quality: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Technology: Shuai Chen
CRM, CXM, and Marketing Automation: Klaus Heinzelbecker
Strategic Planning and Management: Aristide Aartsengel and Selahattin Kurtoglu
Social Enterprise for Economic Opportunity at UTEC: Gregg Croteau, Ed Frechette and Dawn Grenier
Systems for Creating Capital: Richard Thomas Watson and Saji K. Mathew
Sell Solution: Turning an Opportunity into an Order: Kaj Storbacka and Risto Pennanen
Finding the Right Positioning: Diana Derval
Holistic Approach to Research: N. K. Singh
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”: María José Montero-Simó and Rafael A. Araque-Padilla
Prologue: The Stages in Brief: Matthias T. Meifert
Case 7 Quidel Corporation: B. Rajesh Kumar
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services: Stefan Vorbach, Christiana Müller and Elisabeth Poandl
Athlete Entrepreneurs: Vanessa Ratten
Sales Management: Marc Helmold
The Ego-Soul Dynamics of Leadership Development: Richard Barrett
Concept of Marketing: Gabriel Steinhardt
Lead Community: Linda Mareen Neugebauer and Irene Zanko
Operational Excellence: The St.Gallen Model for Holistic Optimization: Marten Ritz and Thomas Friedli
Innovation: Eric Viardot
Change Forces: The Stimulants for Progress: Professor Sushil
Positioning for a Competitive Advantage: Talaya Waller
Selecting and Entering Global Markets: Bodo B. Schlegelmilch
Commencing the Lean Journey: Ganesh Mahadevan and Kalyana C. Chejarla
Consensus Mechanisms: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Strategically Positioning HRD Practice in Organizations: Lyle Yorks, Amy Lui Abel and Denise Rotatori
PM in the Upstream Value Chain: Marc Helmold
Organizational Unconscious: Signs and Symbols: N. K. Singh
The Banking Sector: Henk R. Randau and Olga Medinskaya
Systems for Creating Capital: Richard Thomas Watson
How Small and Medium-Sized Enterprises Can Become More Innovative and What Measures Need to Be Taken to Achieve: Marc Vathauer
Business Process Reengineering: Framework and Approach: Sanjay Mohapatra
Evaluating and Valuing Patents: Martin A. Bader, Oliver Gassmann and Mark James Thompson
Succession Planning Governance Case: Martin Hilb
The Complementary Management Model: Boris Kaehler
The Project: Gregory Usher
Tax Due Diligence in Real Estate Transactions: Jesko Nobiling and Stephan Hoyer
Making Meetings Matter: Dan Norenberg
Recent Evidence on Casinos and Economic Growth: Douglas Walker
Kyouiku (教育) – The Learning Enterprise: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Prediction Methods: Hao Zhang
Talent Is Changeable, Mission Remains: How the Butterfly Migration Principle Helps Businesses Achieve Long-Term Development: Xinwei Cao
The “Preliminary Study” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Understanding: Mario Vanhoucke