The Role of Design in Bringing Innovation to the Marketplace

Clifford M. Gross ()
Additional contact information
Clifford M. Gross: Tekcapital Limited

Chapter Chapter 5 in Too Good To Fail, 2013, pp 53-63 from Springer

Abstract: Abstract Design is the sticky glue that holds and provides context for the multiple disciplines required to develop solutions to the difficult problem of addressing unmet, poorly articulated customer needs. Design may serve as a proxy for innovation or subsume it, depending on the vantage point selected. In both cases, it has the power to drive the firm forward and become the platform for its growth strategy. Not just design but ‘design thinking’ is able to address the anti-innovation, in-grained behavior expressed by some firms, as an antidote to inertial-laden, risk mitigation thinking, as an improved vehicle for driving corporate progress. In this sense, it is the new frontier for creating a competitive advantage, especially when capital, labor, and a continuous influx of external innovations are readily available. Economically, it resides within total factor productivity (TFP), the special sauce that improves the efficiency of companies and countries as they seek to compete on a global scale.

Keywords: Total Factor Productivity; Vacuum Cleaner; Design Thinking; Great Product Innovation; External Innovation (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-00281-1_5

Ordering information: This item can be ordered from
http://www.springer.com/9783319002811

DOI: 10.1007/978-3-319-00281-1_5

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().