AR and VR to Enrich Cultural Heritage and Retail Experiences: ETT Case Studies and Guiding Principles

Adele Magnelli (), Davide Pantile (), Matteo Ventrella () and Giovanni Verreschi ()
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Adele Magnelli: ETT S.p.A
Davide Pantile: ETT S.p.A
Matteo Ventrella: ETT S.p.A
Giovanni Verreschi: ETT S.p.A

A chapter in XR Case Studies, 2021, pp 51-58 from Springer

Abstract: Abstract In recent years, both the cultural and the industrial/retail sectors have been going through an intense period of development, characterized by suggestions from ICT. The use of Augmented and Virtual Reality features for the enjoyment of cultural and retail experiences has become increasingly demanded when it comes to engage different users and increase levels of immersion aiming to the transmission of information. ETT, specialized in technological innovation and Experience Design, has developed high level know-how in the creation of AR and VR experiences, both in Culture and Retail, though the use of cutting edge technologies and engagement and storytelling techniques.

Keywords: Augmented reality; Audience engagement; Immersive experience; Virtual reality (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-72781-9_7

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