Management for Professionals

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The BTRM as a Universal Business Management FrameworkBTRM as a universal business management framework: David Miller
Keep an Open Mind, Think Systemically, and Encourage Transparency: Vincent P. Barabba
Be Aware: Fraud Risks: Henk R. Randau and Olga Medinskaya
Scope and Workflow: Martin Auer
Position, Position, Position: George Vekinis
Realization: N. K. Singh
Learnings for an Integrated Social CRM: Rainer Alt and Olaf Reinhold
Training on and Exploring Cultural Approaches to Disability: Simon Minty
Change (Henkou Kanri 変更管理) as an Integral Part of Lean Management: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption: Xuehua Wang
Put a Frame Around Your Work: Roger Gutbrod and Christian Wiele
Golden Strategies in Practice: Professor Sushil
Keeping Your Mythos Alive: How to Nourish and Nurture a Business’s Mythos Through Corporate Transformations: Silvia Zulauf
Understanding Project Culture: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Self-Assessments: Conducting an Excellence Maturity Assessment for an Organisation: Flevy Lasrado
COBIT as a Framework for Enterprise Governance of IT: Steven Haes and Wim Grembergen
Performance Analysis: SFA: Peter Bogetoft
Network Mobilization: R. Srinivasan
Transforming Influence: Sen Sendjaya
Reporting and Promoting the Outcomes of Your Project to Stakeholders and Evaluators and Drafting the Final Report: C.-Andreas Dalluege, Kasandra Musović, Florian Scheibein, Gregor Štiglic and John Stephen Gary Wells
Supply Lean Management: Marc Helmold and Brian Terry
Developing Strategies for Digital Transformation in SMEs with Maturity Models: Christoph Pierenkemper and Jürgen Gausemeier
Enhanced Success with Programmatic Social Advertising: Patrick Dawson and Michael Lamb
Appendix: Country Risk/Issuer Risk: Johannes Wernz
Event Curve: Identifying Central Experiences: Christine Erlach and Michael Müller
Innovation Culture and Innovation Management: Bernd X. Weis
Case Study from the Electronics Manufacturing Industry: Christoph Karrer
Conclusions and Implications: Javier Papa
Pricing Process Part 1: Analysis: Frank Frohmann
Strategy Execution: Bernd Heesen
Design to Value (DTV): Christoph Fuchs and Franziska J. Golenhofen
The Project Organisation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex: Uli Schneider, Lore Darcos and Robin Schneider
Recruiting with Confidence: Developing Effective Strategies and Having the Confidence to Use Them: Stephen R. Balzac
Risk Modeling: Asset Liability Management: Johannes Wernz
Revenue Management of Room Rates: Ben Vinod
Intercultural Competence Assessment: Alex Matveev
System Customer Persuasion: Johannes Robier
Problem Solving: Radu Atanasiu
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source: Benno Luthiger
Other Methods and Variants of Storytelling: Karin Thier
Deciphering Diagnostics: Steven M. Stone
Digital Marketing Transformation of Down Clothing Brand Under “New Retail+Live Broadcast”: Guxian Miao
Market Segmentation, Targeting, Differentiation and Positioning: Marc Helmold
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams: Jia Ke
Steps in Developing Global Marketing Strategies: Bodo B. Schlegelmilch
Lean Supply Chains and Lean Production: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Extracting Value from Global Operations: Bodo B. Schlegelmilch
Transformation Through Social Impact at Whirlpool Corporation: Bridget Akinc
The Million Dollar Question—What About Integration?: Matthias Kolbusa