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Management for Professionals

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Performance Analysis: SFA
Peter Bogetoft
Case Study from the Electronics Manufacturing Industry
Christoph Karrer
Pricing Process Part 1: Analysis
Frank Frohmann
Conclusions and Implications
Javier Papa
Self-Assessments: Conducting an Excellence Maturity Assessment for an Organisation
Flevy Lasrado
Keeping Your Mythos Alive: How to Nourish and Nurture a Business’s Mythos Through Corporate Transformations
Silvia Zulauf
Understanding Project Culture
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Event Curve: Identifying Central Experiences
Christine Erlach and Michael Müller
Saishunkan: Rejuvenation by Living in Harmony with Nature (and Customers)
Lucy Gongtao Chen, Chung-Piaw Teo, Tong Wang and Yao-Zhong Wu
Organizational Spiritual Maturity: A Goal of Positive Leaders and Direction for Change
Adam S. Freer and Peter J. Robertson
Network Mobilization
R. Srinivasan
Supply Lean Management
Marc Helmold and Brian Terry
Transforming Influence
Sen Sendjaya
Reporting and Promoting the Outcomes of Your Project to Stakeholders and Evaluators and Drafting the Final Report
C.-Andreas Dalluege, Kasandra Musović, Florian Scheibein, Gregor Štiglic and John Stephen Gary Wells
Design to Value (DTV)
Christoph Fuchs and Franziska J. Golenhofen
The Project Organisation
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Strategy Execution
Bernd Heesen
Training on and Exploring Cultural Approaches to Disability
Simon Minty
Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption
Xuehua Wang
Change (Henkou Kanri 変更管理) as an Integral Part of Lean Management
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Learnings for an Integrated Social CRM
Rainer Alt and Olaf Reinhold
COBIT as a Framework for Enterprise Governance of IT
Steven Haes and Wim Grembergen
Be Aware: Fraud Risks
Henk R. Randau and Olga Medinskaya
Scope and Workflow
Martin Auer
Put a Frame Around Your Work
Roger Gutbrod and Christian Wiele
A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex
Uli Schneider, Lore Darcos and Robin Schneider
Recruiting with Confidence: Developing Effective Strategies and Having the Confidence to Use Them
Stephen R. Balzac
Innovation Culture and Innovation Management
Bernd X. Weis
System Customer Persuasion
Johannes Robier
Intercultural Competence Assessment
Alex Matveev
Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams
Jia Ke
Revenue Management of Room Rates
Ben Vinod
Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source
Benno Luthiger
Regulations and Laws on Real Estate Agents, Notaries, Cadastres and Rent Increases
Michael Schick
A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges
Florian Dost and Robert Wilken
Micro-level Strategic Analysis
George Tovstiga
Appendix: Settlement Risk and Systemic Risk
Johannes Wernz
Closing Thoughts
Gregory Usher
Case II (Part B): JD.com: Migrating from Labor-Intensive Model to Technology-Intensive Model
Xiaoming Zhu
Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights
Peggy Chaudhry and Alan Zimmerman
Mass Fatality Planning: Emergency Preparedness
Michael Madigan
Marketing Apparel and Footwear
George P. Moschis
Preparing the IT Operation for Production
Andreas Graesser
Life Science Management as a Multidisciplinary Challenge in Global Innovation Competition
Philipp Plugmann
How sustainable are the growth strategies of sustainability entrepreneurs?
Liudmila Nazarkina
ProTrack
Mario Vanhoucke
Fields of Application of Artificial Intelligence—Customer Service, Marketing and Sales
Ralf T. Kreutzer and Marie Sirrenberg
Transformation Through Social Impact at Whirlpool Corporation
Bridget Akinc
Extracting Value from Global Operations
Bodo B. Schlegelmilch
Steps in Developing Global Marketing Strategies
Bodo B. Schlegelmilch
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