Culture: The New Black

Annika Steiber and Sverker Alänge
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Annika Steiber: Management Insights
Sverker Alänge: Action Research Center for a Resilient Society

Chapter 6 in The Silicon Valley Model, 2024, pp 95-116 from Springer

Abstract: Abstract In management as in fashion, fads come and go, but one element has now emerged as the business equivalent of the essential basic black. More and more firms now recognize corporate culture as the key determinant of success in both recruiting and long-term competitiveness. This certainly proved to be true of our six case companies. The pages to come will describe the cultures they built, which turn out to have many features in common.

Date: 2024
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DOI: 10.1007/978-3-031-48405-6_6

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