Management for Professionals

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Distributed Leadership: When People Claim Brand Ownership: Silvia Biraghi, Rossella C. Gambetti and Stephen Quigley
Digitalization in Public Services: Process Automation and Workforce Management at BruderhausDiakonie, a Social Services Organization: Ulrich Müller and Thomas Deelmann
Building a Marketing Intelligence System for New Retail Companies: Xiaodong Ma
Artificial Intelligence and Emerging Technologies in Travel: Ben Vinod
Case 42 Teradyne, Inc: B. Rajesh Kumar
The Pro-Poor Digitalisation Canvas: Shaping Innovation Towards SDGs 1 and 10: Malte Jütting, Franka Blumrich and Svenja Lemke
Transforming Shame in the Workplace, Leadership and Organisation: Contributions of Positive Psychology Movements to the Discourse: Claude-Hélène Mayer
Protecting the Organization During Vulnerable Times: Joseph Joy
Globalising How? The Route Towards International HR Development: Henriette-Muriel Müller, Alexander Thomas and Jan-Peter Müller
Contemporary Issues in Platforms: R. Srinivasan
Value of Forecasting with Custom Methods: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
HP Compaq Merger: B. Rajesh Kumar
12 Commandments for a Successful SAP Project: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Go-to-Market/Product Marketing: Timo Wagenblatt
Future State: Ben Vinod
German Closed-End Funds: Helmut Knepel
Negotiations in Arabic Countries and the Middle East: Marc Helmold, Warda Samara, Ayat Abusini and Roshan Nelson
Cell-Free Cooperative Massive MIMO: Pengfei Sun
Case 47: Jamnagar Refinery Project, India: B Rajesh Kumar
Lead Management Automation Unites Marketing and Sales: Uwe Hannig
Team Leadership Methods: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
An Entrepreneurial Approach to Designing Innovation Space: Jamshid Alamuti
Content Marketing Process: Embrace Art and Science: Łukasz Kosuniak
Appendix 4: Methods: Dominik Maximini
Finding and Retaining Qualified Talents in Rwanda’s Automation Industry: Yousuf Abdalla
Negotiations with Asian Suppliers: Karlheinz Zuerl
Holistic Manufacturing Network Management Approach at Jenoptik AG: Light and Production Division: Richard Hummel
Information and Documentation: Philip Bauer
Pushing the Right Buttons: How the Internet of Things Simplifies the Customer Journey: Nikolai Nölle and Frank Wisselink
Underwriting and Credit Scoring: Colin Chen
Pricing Process and Pricing Psychology: Frank Frohmann
REOCs and REITs: Wolfgang Schäfers, Kai-Magnus Schulte and Alexander Scholz
Case 48: Big Dig Project: B Rajesh Kumar
Looking Ahead: George P. Moschis
Organizational Design for Global Marketing Strategy: Bodo B. Schlegelmilch
Xiaomi: How Do the World’s Top Enterprises for Product Ecosystem Layout the Internet of Things?: Ziyi Zheng, Chuyan Li and Yan Tu
Case 43 Century Communities: B. Rajesh Kumar
Integrativeness Through Pursuing Integrative Intelligence as the Way Forward: Puneet K. Bindlish, Sharda S. Nandram and Ankur Joshi
Managing IP-Related Tensions Between Universities and Spin-Offs: Alexander A. Fink, Joshua Arbter and Stephan M. Wagner
Major Acquisitions by Facebook: B. Rajesh Kumar
Communication: Philip Bauer
Media Strategies in the Sports Media Sector: Christoph Bertling
Industrial Branding: Claudio A. Saavedra
How to Argue Well?: Kim Cheng Patrick Low
Project Start: Philip Bauer
A Renowned Retail Company Creates an Industrial Internet Platform: Xiaodong Ma
Sensing-Assisted Fast Network Access: Pengfei Sun
Position Paper: Resilience in SMEs—What Philosophy and Ethics Got to Do with It?: Aive Pevkur
Feihe Dairy: Winged with Digintelligence: Fuming Chen
Creating Environment-Inclusive Organizations: An Integrative Ecopreneurial Approach: Parag Rastogi and Radha R. Sharma