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Management for Professionals

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OTTs Versus Telcos: Network Neutrality and Operator Strategies
Arnulf Heuermann
Prospects of Purchasing—An Evaluation Model for Data Mining Approaches for Preventive Quality Assurance
Frank Straube, Anna Lisa Junge and Tu Anh Tran Hoang
Customer Retention Management: Making the Customer a “Fan”
Christian Homburg, Heiko Schäfer and Janna Schneider
Oracle’s Hostile Takeover of PeopleSoft
B. Rajesh Kumar
Case 32: Australian Japan Cable
B Rajesh Kumar
Quality Tools and Techniques
Timothy Adesanya Ibidapo
Industry-Specific Standards for Management Systems
Herfried Kohl
Organization and Change Management
Philip Bauer
Overview of Part III
Douglas Walker
Global Branding and Communication
Bodo B. Schlegelmilch
Rebecca Smith on Country Branding in New Zealand
Florian Kaefer
Re-authoring Careers: Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society
Marieke Genard
German Office Markets
Andreas Schulten and Ulrich Denk
Digital Twins in the Metaverse: User Interface, Security, and Privacy Issues
Baljinder Kaur
Maize Seed Industry in Thailand
Orachos Napasintuwong
Ireland—N1/M1 Dundalk Bypass
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks
Jen Anderson and Jessica Abensour
Kenya: Logistical Gateway to East Africa
Pramod Bagalwadi
Persuading How? How to Handle the Sponsors of PD Projects
Torsten Bittlingmaier
KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services
Xiutian Zheng
Conclusions and Outlook
Susanne Durst and Thomas Henschel
Operation Digitalization
Ye Tian
Innovation and Transaction Cost
Chihiro Suematsu
On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs
Victoria L. Crittenden and William F. Crittenden
Pricing for Publisher: Scaling Value, Not Volume
Marco Klimkeit and Paul Benson
The Travel Agency Perspective of Revenue Management
Ben Vinod
Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights
Adeel Khalid, Munazza Saeed, Muhammad Usman and Majid Khan
Sustainability and Corporate Social Responsibility (CSR) in SCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Stress Test and CCAR
Colin Chen
Appendix 2: Research Details
Dominik Maximini
Step 10: Evaluation and Monitoring
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Case 33: Addis Ababa–Djibouti Railway
B Rajesh Kumar
Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative
Ralf Frank and Dieter W. Horst
Past and Future
Douglas Walker
What You Can Achieve With TBM
Uwe G. Seebacher
Case 34 Jacobs (Engineering Group)
B. Rajesh Kumar
Calibrating Data
Mario Vanhoucke
Outlook: Charting the Future of R&D
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Process Management in Construction: Expansion of the Bolzano Hospital
Elisa Marengo, Patrick Dallasega, Marco Montali, Werner Nutt and Michael Reifer
Lessons Learned in the Development of a CRM SaaS Solution
Markus Bauer
Managing IT in Divestiture: Orchestration, Instrumentation, and Measurement
Joseph Joy
Tarnea Technology Solutions: Competing in a Winner-Takes-All Market
R. Srinivasan
Systematic Review of the Literature on SME Digitalization: Multi-sided Pressure on Existing SMEs
Andrea Meier
Going Public and M&A in the German Real Estate Market
Klaus Elmendorff and Christian Schmitt
Patent Management in VUCA Environments
Martin A. Bader, Oliver Gassmann and Mark James Thompson
On the Importance of Non-technical Process Capabilities to Support Digital Innovations
Amy Looy
Why Do You Need Inspiration to Manage Millennials Successfully?
Hanspeter Zürcher
Leveraging the Human Factor through Holarchy: A Case Study
Habib Lesevic
From Email Marketing to Lead Management
Martin Philipp
Certified B Corps: Using Business as a Force for Good
Maria Ballesteros-Sola, Céleste M. Grimard and Marshall Worsham
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