Management for Professionals
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- OTTs Versus Telcos: Network Neutrality and Operator Strategies
- Arnulf Heuermann
- Prospects of Purchasing—An Evaluation Model for Data Mining Approaches for Preventive Quality Assurance
- Frank Straube, Anna Lisa Junge and Tu Anh Tran Hoang
- Customer Retention Management: Making the Customer a “Fan”
- Christian Homburg, Heiko Schäfer and Janna Schneider
- Oracle’s Hostile Takeover of PeopleSoft
- B. Rajesh Kumar
- Case 32: Australian Japan Cable
- B Rajesh Kumar
- Quality Tools and Techniques
- Timothy Adesanya Ibidapo
- Industry-Specific Standards for Management Systems
- Herfried Kohl
- Organization and Change Management
- Philip Bauer
- Overview of Part III
- Douglas Walker
- Global Branding and Communication
- Bodo B. Schlegelmilch
- Rebecca Smith on Country Branding in New Zealand
- Florian Kaefer
- Re-authoring Careers: Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society
- Marieke Genard
- German Office Markets
- Andreas Schulten and Ulrich Denk
- Digital Twins in the Metaverse: User Interface, Security, and Privacy Issues
- Baljinder Kaur
- Maize Seed Industry in Thailand
- Orachos Napasintuwong
- Ireland—N1/M1 Dundalk Bypass
- Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
- Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks
- Jen Anderson and Jessica Abensour
- Kenya: Logistical Gateway to East Africa
- Pramod Bagalwadi
- Persuading How? How to Handle the Sponsors of PD Projects
- Torsten Bittlingmaier
- KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services
- Xiutian Zheng
- Conclusions and Outlook
- Susanne Durst and Thomas Henschel
- Operation Digitalization
- Ye Tian
- Innovation and Transaction Cost
- Chihiro Suematsu
- On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs
- Victoria L. Crittenden and William F. Crittenden
- Pricing for Publisher: Scaling Value, Not Volume
- Marco Klimkeit and Paul Benson
- The Travel Agency Perspective of Revenue Management
- Ben Vinod
- Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights
- Adeel Khalid, Munazza Saeed, Muhammad Usman and Majid Khan
- Sustainability and Corporate Social Responsibility (CSR) in SCRM
- Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
- Stress Test and CCAR
- Colin Chen
- Appendix 2: Research Details
- Dominik Maximini
- Step 10: Evaluation and Monitoring
- Sara Dolnicar, Bettina Grün and Friedrich Leisch
- Case 33: Addis Ababa–Djibouti Railway
- B Rajesh Kumar
- Corporate Responsibility Reporting Reloaded: The New ESG-Reporting Imperative
- Ralf Frank and Dieter W. Horst
- Past and Future
- Douglas Walker
- What You Can Achieve With TBM
- Uwe G. Seebacher
- Case 34 Jacobs (Engineering Group)
- B. Rajesh Kumar
- Calibrating Data
- Mario Vanhoucke
- Outlook: Charting the Future of R&D
- Orestis Georgiou, Mykola Maksymenko and Stephen Russo
- Process Management in Construction: Expansion of the Bolzano Hospital
- Elisa Marengo, Patrick Dallasega, Marco Montali, Werner Nutt and Michael Reifer
- Lessons Learned in the Development of a CRM SaaS Solution
- Markus Bauer
- Managing IT in Divestiture: Orchestration, Instrumentation, and Measurement
- Joseph Joy
- Tarnea Technology Solutions: Competing in a Winner-Takes-All Market
- R. Srinivasan
- Systematic Review of the Literature on SME Digitalization: Multi-sided Pressure on Existing SMEs
- Andrea Meier
- Going Public and M&A in the German Real Estate Market
- Klaus Elmendorff and Christian Schmitt
- Patent Management in VUCA Environments
- Martin A. Bader, Oliver Gassmann and Mark James Thompson
- On the Importance of Non-technical Process Capabilities to Support Digital Innovations
- Amy Looy
- Why Do You Need Inspiration to Manage Millennials Successfully?
- Hanspeter Zürcher
- Leveraging the Human Factor through Holarchy: A Case Study
- Habib Lesevic
- From Email Marketing to Lead Management
- Martin Philipp
- Certified B Corps: Using Business as a Force for Good
- Maria Ballesteros-Sola, Céleste M. Grimard and Marshall Worsham