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Management for Professionals

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Advancing a New Methodological Process
Bruce Garvey and Adam D. M. Svendsen
Pricing Process Part 4: Implementation
Frank Frohmann
Three Pillars of Enlightened Individual Life and Their Realization Through the Practice of Transcendental Meditation
Girish Momaya
Roche Holding’s Acquisition of Genentech
B. Rajesh Kumar
Final Remarks
Hartmut Stadtler
All Systems Coordinated?
Lukas Rieder and Raef Lawson
Implementation Path of a Data Platform
Xiaodong Ma
Case 41: São Francisco River Basin Project
B Rajesh Kumar
Hotel Markets and Development in China
Michael A. Crawford
Hotel Markets and Development in China
Michael A. Crawford
Case XI: Amazon’s DNA: Driving Technology Innovation in the Digital Economy
Xiaoming Zhu
Global Digital Marketing Strategy
Bodo B. Schlegelmilch
Controlling in Professional Team Sports Organisations
Claudio Kasper
Appendix 3: A Brief Scrum Overview
Dominik Maximini
Digitalizing Water Bill Payments
Ransford Mensah, Aileen Cater-Steel and Mark Toleman
Interaction of Lead Management and CRM Along the Customer Journey
Alexander Woelke
Warranty Connection
Albert Liao
Innovation Capabilities in the Automotive Aftermarket: Case Study from Automechanika Frankfurt 2022
Anders Leth Villumsen and Claire Croucher Petersen
Offer Management, Dynamic Pricing, and Order Management
Ben Vinod
Behavioral Economics and CRM: Improved Prediction of Customer Behavior
Herbert Bucheli
Mission Mastery: Building a Learning Organization in Which There Is Space to Lead
Brian Dive
Crisis-Driven Digital Transformation: Examining the Online University Triggered by COVID-19
Christian Ravn Haslam, Sabine Madsen and Jeppe Agger Nielsen
Mining the Usability of Process-Oriented Business Software: The Case of the ARIS Designer of Software AG
Tom Thaler, Sabine Norek, Vittorio Angelis, Dirk Maurer, Peter Fettke and Peter Loos
Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis
Mandy Pick and Marko Sarstedt
Case 42: Kazan Smart City Project
B Rajesh Kumar
Digitalization of Information-Intensive Logistics Processes to Reduce Production Lead Times at ENGEL Austria GmbH: Extending Value Stream Mapping with Subject-Oriented Business Process Management
Christoph Moser and Karel Říha
Influence of Revenue Management on the Airline Business Process
Ben Vinod
Project Support Tools
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Corporate Governance and Control of Innovation Process
Martin Kaschny and Matthias Nolden
6G Vision, Performance Metrics, and Innovative ToB Enabling Technologies
Pengfei Sun
The Perfect Researcher
Mario Vanhoucke
Purchasing and Supplier Roles
Timothy Adesanya Ibidapo
Leadership in Transformation: How to Lead in the Digital Era?
Dana Goldhammer
Case 39 HarborOne Bancorp
B. Rajesh Kumar
What Kind of Organization and Culture Do Millennials Need?
Hanspeter Zürcher
Value Creation, Capture, and Allocation
Wingsun Li
Documentation of the Simulation ModelSimulation model
Lukas Rieder and Raef Lawson
France Telecom SA–Orange PLC Merger
B. Rajesh Kumar
RT-Mart: A Digital and Intelligent Leader in the Retail Industry
Fuming Chen
Why Stakeholder Engagement Matters
Robert S. Fleming
Controlling How? Measure, So You Can Manage
Julia Lemmer and Matthias T. Meifert
Innovation Scouting: A New Challenge for the Purchasing Function
Richard Calvi, Matti Pihlajamaa and Romaric Servajean-Hilst
Seeking Profits by Enhancing Older Consumer Well-Being
George P. Moschis
German Closed-End Funds
Helmut Knepel and Thorsten Voss
General Aviation Aircraft Manufacturers and Appraisal
Bijan Vasigh and Farshid Azadian
Negotiations in Japan, China and Asia-Pacific
Marc Helmold, Tracy Dathe and Anton Chan
Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality
Hannes Huttelmaier and Julia Heigl
Engaged Leadership in Volunteer Organizations
Robert S. Fleming
Command Center: Setting Up Round-the-Clock Monitoring During Cutover
Joseph Joy
Zall Smart Commerce: Intelligent Link Ecology Leads the Transformation Towards Industrial Internet
Pingfeng Liu, Han Gao, Jiaxian Huang and Hongfu Yu
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