Multisensory Experiences in Digital Media

Thomas Heinrich Musiolik ()
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Thomas Heinrich Musiolik: Universität der Künste

A chapter in Neuromarketing in Business, 2022, pp 1-13 from Springer

Abstract: Abstract See and hear on the Internet: sure! But also smell, taste, and touch? Yes, this is also possible if we use the findings of research into how our human brain works and how it processes, stores, and retrieves information.

Date: 2022
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DOI: 10.1007/978-3-658-35185-4_1

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