 The Fight Against Corporate Autism in Industrial CompaniesClaudio A. Saavedra
Chapter 1 in The Marketing Challenge for Industrial Companies, 2016, pp 1-9 from Springer Abstract: Abstract Now-a-days most industrial managers don't seem to fully understand their environment (markets, customers, trends, industries, etc.). This is chiefly due to the current and powerful "officism" paradigm by which the real world is understood. By using unreal assumptions, most office-bound managers don't really have pragmatic answers on what the company should do. Instead, managers work endlessly in "how-to-do" tools that might have nothing to do with a company's promising future. On the other hand, "what-to-do" tools, which are fewer to begin with (e.g. the company vision), have become standardized, abstract and commonplace. The present chapter remarks that both, the business and its environment should be understood from the field. Conceptual tools such as a progress-driven company vision, the notion of the paradigm, and the difference between real and unreal business assumptions are here discussed. Keywords: Paradigm Shift; Vision Statement; Industrial Company; Business Owner; Customer Orientation (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-30610-0_1 Ordering information: This item can be ordered from DOI: 10.1007/978-3-319-30610-0_1 Access Statistics for this chapter More chapters in Management for Professionals from Springer |
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