The Marketing Challenge for Industrial Companies

Claudio A. Saavedra ()
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Claudio A. Saavedra: NORDAKADEMIE Graduate School

in Management for Professionals from Springer

Date: 2016
ISBN: 978-3-319-30610-0
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Chapters in this book:

Ch 1 The Fight Against Corporate Autism in Industrial Companies

Claudio A. Saavedra

Ch 2 Misinterpreting Customer Orientation

Claudio A. Saavedra

Ch 3 A Conceptual Framework for Understanding Technical Products

Claudio A. Saavedra

Ch 4 Exploring Industrial Markets

Claudio A. Saavedra

Ch 5 Industrial Market Segmentation

Claudio A. Saavedra

Ch 6 Industrial Product Design and Development

Claudio A. Saavedra

Ch 7 Organizing an Industrial Company’s Marketing and Sales Department

Claudio A. Saavedra

Ch 8 The Industrial Sales Force

Claudio A. Saavedra

Ch 9 The Distribution of Technical Products

Claudio A. Saavedra

Ch 10 Industrial Branding

Claudio A. Saavedra

Ch 11 Pricing Technical Products

Claudio A. Saavedra

Ch 12 Introducing New Technical Products into the Market

Claudio A. Saavedra

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DOI: 10.1007/978-3-319-30610-0

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