Introduction

Gabriel Steinhardt

Chapter Chapter 1 in The Product Manager's Toolkit®, 2017, pp 1-2 from Springer

Abstract: Abstract Product Management is an occupational domain which holds two professional disciplines: Product Planning and Product Marketing. This is because product functionality is built for the user via product planning and the product’s value is presented to the buyer via product marketing. A somewhat expanded interpretation would be to view product management as an occupational domain that is based on general management techniques which are focused on product planning and product marketing topics.

Keywords: Product Planning; Product Management; Technology Industry; Commercial Success; Product Functionality (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-49998-7_1

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DOI: 10.1007/978-3-319-49998-7_1

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