Colors, the Microbiome, and the Future of Beauty

Diana Derval
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Diana Derval: DervalResearch

Chapter 4 in The Right Sensory Mix, 2022, pp 89-120 from Springer

Abstract: Abstract In this chapter, we master the science of colors and decode the impact of colors and contrast on brand preferences with the Y-3 and Kate Spade success stories. We reflect on how to reach beauty shoppers with the gifting case. A field trip to the BMW Brand Experience Centre helps us dig into personas at a sensory and physiological level. The future of beauty and well-being become clearer with Prof. Garib’s insights on the microbiome, and we review the impact of the hormonal makeup on the latest developments in cosmetics and beauty standards, across continents.

Keywords: Science of colors; Contrast; Derval Color Test; Cosmetics; Yohji Yamamoto; Adidas; Gifting; Travel retail; Kate Spade; Affordable luxury; Persona; BMW; Hormones; Hormonal Quotient; Prof. Garib; Microbiome; Beauty; Insights; Beauty standards; Monkey bread; Africa (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-662-63795-1_4

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DOI: 10.1007/978-3-662-63795-1_4

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