Competitive Advantages: Quicker, Higher, Farther

Christian Homburg (), Heiko Schäfer () and Janna Schneider ()
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Christian Homburg: Universität Mannheim

Chapter 3 in Sales Excellence, 2012, pp 41-44 from Springer

Abstract: Abstract This chapter addresses the question: “What sales-related competitive advantage is a company striving for?” The chapter continues with a detailed consideration of numerous ways in which sales-related competitive advantages can be achieved, including: Flexibility Speed Quality of customer care Individuality of services Problem-solving ability Image, and Information

Keywords: Competitive Advantage; Service Leadership; Sale Representative; Sales Activity; Leadership Strategy (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-29169-2_3

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DOI: 10.1007/978-3-642-29169-2_3

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