Marketing and Sales Action Plan

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
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Philippe Malaval: Toulouse Business School
Christophe Bénaroya: Toulouse Business School
Jonathan Aflalo: ATPCO-Airline Tariff Publishing Company

Chapter 5 in Aerospace Marketing Management, 2014, pp 157-170 from Springer

Abstract: Abstract Right from the very beginnings of marketing, planning has been identified as an important component. Taken to an extreme, it has made a nonsense of marketing. The marketing plan must be a pragmatic tool directly based on action plans.

Keywords: Sales Manager; Marketing Manager; Sales Force; Global Objective; Marketing Department (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-01354-1_5

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DOI: 10.1007/978-3-319-01354-1_5

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