Aerospace Marketing Management

Philippe Malaval (), Christophe Bénaroya () and Jonathan Aflalo ()
Additional contact information
Philippe Malaval: Toulouse Business School
Christophe Bénaroya: Toulouse Business School
Jonathan Aflalo: ATPCO-Airline Tariff Publishing Company

in Management for Professionals from Springer

Date: 2014
Edition: 2014
ISBN: 978-3-319-01354-1
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Chapters in this book:

Ch 1 Marketing in the Aeronautics Industry

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 2 The Individual and Organizational Purchase

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 3 Business Marketing Intelligence

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 4 Market Segmentation and Positioning

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 5 Marketing and Sales Action Plan

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 6 Innovation and Product Management

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 7 Marketing of Services

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 8 Pricing Policy

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 9 Selecting Distribution Channels and Sales Team Management

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 10 Project Marketing

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 11 Communication Policy

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 12 Selecting Media

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 13 Brand Management

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 14 Building Loyalty: Maintenance, Customer Training and Offsets

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

Ch 15 Alliance Strategies

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo

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DOI: 10.1007/978-3-319-01354-1

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