Pricing Policy

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Additional contact information
Philippe Malaval: Toulouse Business School
Christophe Bénaroya: Toulouse Business School
Jonathan Aflalo: ATPCO-Airline Tariff Publishing Company

Chapter 8 in Aerospace Marketing Management, 2014, pp 275-307 from Springer

Abstract: Abstract Price, which is often a determining factor for customers choosing among different products or services, is a key variable in the marketing mix. When establishing a sales price external constraints (regulations, market price, customer behavior) as well as the constraints associated with in-house strategic objectives (costs, profitability, policy, etc.) need to be considered. While there are different methods for determining the price, the final decision depends on the strategy of the company. Depending on the market response, prices often have to be adjusted. This is in part the case of airlines when they use yield management.

Keywords: Customer Loyalty; Sales Price; Price Determination; Cost Price; Revenue Management (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-01354-1_8

Ordering information: This item can be ordered from
http://www.springer.com/9783319013541

DOI: 10.1007/978-3-319-01354-1_8

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().