Communication Policy

Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
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Philippe Malaval: Toulouse Business School
Christophe Bénaroya: Toulouse Business School
Jonathan Aflalo: ATPCO-Airline Tariff Publishing Company

Chapter 11 in Aerospace Marketing Management, 2014, pp 363-386 from Springer

Abstract: Abstract In the aerospace sector, communication policy is based above all on individual relationships, as well as on specialized media such as trade shows and the trade press; however first of all there must be a coherent communication policy. In line with company strategy, the communication plan defines targets, messages to be developed, supports, and resources required.

Keywords: Communication Policy; Communication Plan; Direct Marketing; Corporate Communication; Sales Promotion (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-01354-1_11

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DOI: 10.1007/978-3-319-01354-1_11

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