Accelerating Divestitures Through Minimal Rebranding

Joseph Joy
Additional contact information
Joseph Joy: Deloitte Consulting LLP

Chapter Chapter 18 in Divestitures and Spin-Offs, 2018, pp 203-211 from Springer

Abstract: Abstract A company’s brand represents its identity. For customers and partners, the brand is synonymous with the company itself. The brand is also an extension of the company’s products or services. It often takes years for a company to build a brand, and once it is built, it is very important for the company to maintain its brand equity.

Date: 2018
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-1-4939-7662-1_18

Ordering information: This item can be ordered from
http://www.springer.com/9781493976621

DOI: 10.1007/978-1-4939-7662-1_18

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().