The Research Method (Annex)

Daniel Huber, Heiner Kaufmann and Martin Steinmann

Chapter 12 in Bridging the Innovation Gap, 2017, pp 161-168 from Springer

Abstract: Abstract The statistical method commonly used in economics fails whenever a typical business practice is not successful. In such cases, the best one can do with the statistical method is to demonstrate that the business practice doesn’t work. However, if we want to show what a workable solution might look like, we need to orient ourselves on a statistical outlier, an exceptional case. Here, we propose the new method of “anecdotal researchAnecdotal research ,” a special case of action researchAction research .

Keywords: Systematic Innovation; Innovation Management; Innovation Project; Business Administration; Innovation Unit (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-55498-3_12

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