Literature Review

Xuehua Wang ()
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Xuehua Wang: Tongji University

Chapter Chapter 2 in Cultural and Social Influences on Consumer Behavior, 2023, pp 7-101 from Springer

Abstract: Abstract This chapter aims to review relevant literature on cultural values with a focus on uncertainty avoidance, rituals, and external threats including health, economic, and informational threats as well as superstitious consumption, green consumption and inter-client conflicts. In addition, two surveys were conducted to provide examples of consumption rituals and inter-client conflicts, respectively.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-6183-2_2

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DOI: 10.1007/978-981-99-6183-2_2

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