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Benefits of a PIM System

Jorij Abraham
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Jorij Abraham: Ecommerce Foundation

Chapter 2 in Product Information Management, 2014, pp 15-24 from Springer

Abstract: Abstract While the theoretical benefits of a PIM system are numerous, building a business case to implement a PIM system proves, in practice, to be more difficult. It is even the primary reason why a PIM project cannot be started.

Keywords: Product Information; Customer Loyalty; Customer Segment; Logistical Cost; Strategic Benefit (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-04885-7_2

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DOI: 10.1007/978-3-319-04885-7_2

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