Service Strategy

Philipp Osterrieder () and Thomas Friedli ()
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Philipp Osterrieder: University of St.Gallen
Thomas Friedli: University of St.Gallen

A chapter in Managing Industrial Services, 2021, pp 31-52 from Springer

Abstract: Abstract Defining a strategy is crucial for any company to deploy resources appropriately. The same holds for a service strategy—while its importance even increases when manufacturers have limited experience with managing the service business. Formulating a service strategy is a comprehensive endeavor that must be aligned with the overall corporate objectives and strategy. The service strategy definition process must incorporate actionable initiatives that demonstrate how the service business will contribute to the overall companies’ success. A service strategy is thus detailed by, for instance, describing which objectives are pursued with which portfolio. Consequently, this chapter shows how manufacturers can approach service strategy formulation in a structured manner by paying attention to important prerequisites and applicable methods or tools.

Keywords: Corporate strategy; Make or buy; Service differentiation; Service portfolio; Service strategy (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-72728-4_4

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DOI: 10.1007/978-3-030-72728-4_4

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