Feihe Dairy: Winged with Digintelligence

Fuming Chen ()

A chapter in How Digital Intelligence Drives Business Growth, 2023, pp 323-336 from Springer

Abstract: Abstract In recent years, a “dark horse” has emerged in the domestic infant formula industry—Feihe Dairy. Since the second start-up in 2001, Feihe, starting from a county in Northeast China, has grown into the first domestic infant milk powder brand with revenue of over 10 billion yuan in less than 20 years, dominating the infant milk powder market in China.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-99-4299-2_23

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DOI: 10.1007/978-981-99-4299-2_23

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