Case 1 Atlanticus Corporation

B. Rajesh Kumar
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B. Rajesh Kumar: Institute of Management Technology

A chapter in Rising Stars, 2024, pp 1-8 from Springer

Abstract: Abstract Atlanticus is a financial technology company established in Georgia, USA, by David G Hanna in 1996 and is headquartered in Atlanta. The company leverage data, analytics, and innovative technology to provide financial solutions to millions of people in America. Over the 25-year period, Atlanticus have serviced 18 million consumers and provided $26 billion loans. The company’s predictive platform is built on years of investment in data, people, and technology. The products offered by Atlanticus include retail credit and general-purpose credit cards which are marketed through the omnichannel platform consisting of retail point of sale, direct mail solicitation, Internet-based marketing, and partnerships with third parties. Atlanticus through its CAR subsidiary provides multiple financing and service programs to automotive dealers and automotive non-prime financial organizations. The credit card segment has serviced over $27 billion in consumer loans over the 25-year period. Atlanticus manages investments in receivables using well-developed proprietary risk evaluation systems over a period of 25 years. The auto segment adopts the strategy of implementation of dealer-specific loss reserve accounts to manage credit quality and loss mitigation at the portfolio level. The Atlanticus stock has given a total return of over 2400% in total during the 5-year investment period 2016–2021. The average growth rate of revenues is 39% during the period 2018–2021. The average net profit margin was 21.16% during the period 2018–2021.

Date: 2024
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DOI: 10.1007/978-3-031-50032-9_1

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