Introduction

Annika Steiber
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Annika Steiber: Chalmers University of Technology

Chapter 1 in The Google Model, 2014, pp 1-8 from Springer

Abstract: Abstract The average lifespan of a multinational company is about half that of a natural person. While human life expectancy is growing, however, owing to improved healthcare and better living conditions, the lifespan of companies is getting shorter. This does not have to be the case.

Keywords: Management Model; Management Innovation; General Motor; Leadership Style; Management Principle (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-04208-4_1

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DOI: 10.1007/978-3-319-04208-4_1

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