Introduction

Federico Rajola
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Federico Rajola: Università Cattolica del Sacro Cuore

Chapter 1 in Customer Relationship Management in the Financial Industry, 2013, pp 1-7 from Springer

Abstract: Abstract Many authors have studied CRM from a technological perspective, while others have focused their work on management issues. This book intends to study the phenomena from an organizational and technological perspective, focusing on the relevant actions to be carried out in a CRM project.

Keywords: User Profile; Data Warehouse; Business Intelligence; Business Objective; Technological Perspective (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-35554-7_1

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DOI: 10.1007/978-3-642-35554-7_1

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