Customer Relationship Management in the Financial Industry

Federico Rajola ()
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Federico Rajola: Università Cattolica del Sacro Cuore

in Management for Professionals from Springer

Date: 2013
Edition: 2nd ed. 2013
ISBN: 978-3-642-35554-7
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Chapters in this book:

Ch 1 Introduction

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Ch 2 IT is Business: Some Emerging Reflections and IT Governance of CRM Projects

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Ch 3 The Theoretical Framework of CRM

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Ch 4 CRM Project Organization in the Financial Industry

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Ch 5 CRM 2.0 in the Financial Industry

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Ch 6 The Organization of Data Warehouse Activities

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Ch 7 Organization of Knowledge Discovery and Customer Insight Activities

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Ch 8 Data Mining Techniques

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Ch 9 The Evolution of Customer Relationships and Customer Value

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Ch 10 Main Benefits and Organizational Impacts of CRM Within the Bank

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Ch 11 Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena

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Ch 12 Conclusion

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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-642-35554-7

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DOI: 10.1007/978-3-642-35554-7

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