IT is Business: Some Emerging Reflections and IT Governance of CRM Projects

Federico Rajola
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Federico Rajola: Università Cattolica del Sacro Cuore

Chapter 2 in Customer Relationship Management in the Financial Industry, 2013, pp 9-25 from Springer

Abstract: Abstract Over the years, the financial and banking system has benefited from the evolving role of information technology (IT). Many financial institutions see IT as a strategic weapon that ensures efficient and quality controlled processes and improves capacity for product innovation and customer service.

Keywords: Information Technology; Business Process; Innovation Process; Business Unit; Innovation Strategy (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-35554-7_2

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DOI: 10.1007/978-3-642-35554-7_2

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