Main Benefits and Organizational Impacts of CRM Within the Bank

Federico Rajola
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Federico Rajola: Università Cattolica del Sacro Cuore

Chapter 10 in Customer Relationship Management in the Financial Industry, 2013, pp 147-151 from Springer

Abstract: Abstract With the spread of the customer-oriented approach, the old concepts of “mass production” and “mass marketing” are giving way to new business models, in which customer relationships are acquiring a leading role (Gilmore and Pine 2000):

Keywords: Customer Relationship Management; Customer Relationship; Business Intelligence; Mobile Communication Network; Company Function (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-35554-7_10

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DOI: 10.1007/978-3-642-35554-7_10

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