Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena

Federico Rajola
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Federico Rajola: Università Cattolica del Sacro Cuore

Chapter 11 in Customer Relationship Management in the Financial Industry, 2013, pp 153-176 from Springer

Abstract: Abstract The dynamics of economic activity, seen as gain, consolidation, and loss of market positions, has experienced a marked acceleration in the last few years, thus setting up a number of challenges for banks in relation to their future success.

Keywords: Data Mining; Rule Induction; Data Mining Algorithm; Logical Scheme; Payment Card (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-35554-7_11

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DOI: 10.1007/978-3-642-35554-7_11

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